Thankful for the Online Option

• With the coming of the digital age, consumers were wary of shopping online. In retrospect, the transition was relatively quick, given that people are conducting most of the buying process of their biggest purchases online: vehicles, homes, appliances, jewelry, etc.
• When it was almost impossible to shop in stores during 2020, e-commerce was a welcome alternative. According to US Department of Commerce data, online sales increased 53.4% during Q2 2020 and maintained that extreme growth through Q1 2021 at 46.9%.
• Shoppers now have had to adapt to inflation and supply-chain and inventory issues. This month rsquo;s Special Report from Media Group Online reveals how the two major shopping channels have become the perfect partners, benefiting brands, retailers and consumers.