There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.

As a B2B SaaS content strategist, I‘ve found myself on the receiving end of countless cold calls, especially after signing up for industry reports. It’s always a strange experience that keeps surprising me. Just last week, after downloading a marketing automation whitepaper, my phone lit up with calls from eager software representatives.

Are your cold calls falling flat because you’re making simple mistakes? The salesperson called me, but I couldn’t talk at that moment. I was busy focused on something and was unwilling to stop, although I usually take cold calls. If you make cold calls, you should take them because you may learn from different approaches.