Cracking the Gen Z Code: How Local Media Can Win with Humor and Music

Nearly half (49%) of Gen Z consumers are significantly more likely to pay attention to advertisements that incorporate humor or music they enjoy, presenting a major opportunity for local media sales teams and advertising agencies. Local advertisers have unique advantages in this space because they can tap into hyperlocal references, community inside jokes, and regional musical preferences that create authentic connections with Gen Z audiences. The key to success lies in creating "snackable, scroll-stopping creative" that feels genuine rather than trying too hard, while leveraging local radio stations' music expertise and community knowledge to craft memorable campaigns. With Gen Z's top concern being the economy, local businesses can address these worries through entertaining, music-forward campaigns that position them as accessible solutions while building long-term brand relationships.