Market Size: US jewelry market valued at approximately $80 billion in 2023, expected to reach $90 billion by 2027 (Source: Statista, IBISWorld). Key Segments: Fine jewelry (45%), fashion jewelry (35%), watches (20%). Core Consumer: Women aged 25-54, but expanding to younger and male demographics. Purchasing Occasions: Gifts (40%), personal rewards (35%), weddings/engagements (25%)