As a B2B SaaS content strategist, I‘ve found myself on the receiving end of countless cold calls, especially after signing up for industry reports. It’s always a strange experience that keeps surprising me. Just last week, after downloading a marketing automation whitepaper, my phone lit up with calls from eager software representatives.

Are your cold calls falling flat because you’re making simple mistakes? The salesperson called me, but I couldn’t talk at that moment. I was busy focused on something and was unwilling to stop, although I usually take cold calls. If you make cold calls, you should take them because you may learn from different approaches.

There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.