Turning Brides into Brand Advocates: How David’s Bridal Uses Loyalty to Influence the Wedding Party

Nov 12, 2024 | Media, Retail, Advertising and the Economy, Industry Press Highlights Executive Summary: David’s Bridal has reinvented its Diamond Loyalty program to capitalize on the...

Lessons from Barnes & Noble: Revitalizing Brick-and-Mortar Bookstores in the Amazon Era

Industry Press Highlights, Media, Retail, Advertising and the Economy