Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Bring Beauty to Every Room With Benjamin Moore! — Inspire fresh spaces with premium paints and colors that transform any home.
• Poolife Pool Opening Deals! — Help customers get pool-ready with essential supplies and seasonal savings.
• The Lincoln Spring Sales Event! — Elevate the driving experience with luxury offers on Lincoln vehicles.
• Kuhn North America’s Spring Savings! — Equip for the season ahead with dependable agricultural equipment and strong savings.
• Winchester Super X Pump Turkey Rebate! — Gear up for the season with trusted performance and limited-time rebates.
• Book a Culligan In-Home Water Test Save! — Promote cleaner, better-tasting water with convenient in-home testing and savings.
• Generac Spring Sales Event! — Stay prepared with reliable power solutions and special spring offers.

Nov 12, 2024 | Digital Media and Technology, Industry Press Highlights Executive Summary: Pinterest has positioned itself as a top destination for holiday shopping this...

The thousands of store closings and radical re-purposing of shopping centers/malls that have defined the so-called “retail apocalypse” are the outer manifestations of a much deeper challenge to brands and retailers: bridging the “consumer chasm.” It is the gap between brands and retailers’ perceptions of 21st century consumers’ wants and needs and, of equal importance, consumers’ preferences of how brands and retailers should communicate with them.

With Christmas over, many small businesses go quiet—but January can reward the advertisers who stay visible across digital, radio, TV, and print because competition often drops faster than consumer intent. As holiday campaigns shut off, media markets typically loosen, creating better efficiency (often lower CPM/CPC) and more negotiable avails and added value in traditional channels. Consumers still buy in January, but with a “reset” mindset—practical, purposeful purchases—so messaging that leans into New Year goals can outperform leftover holiday creative. For local media reps and agencies, the play is a simple “January Reset” plan: maintain presence, shift the offer, use trusted local environments (news, print, familiar audio voices), and measure outcomes like calls, appointments, and store traffic.

Humans have invented and embraced technologies for millennia. Whether they were fire, the light bulb or the computer, all have been valued for improving our lives, making us safer, extending life expectancy, allowing us to be more productive and enjoying more of life. Now, we live in a time of transformational disruptions – primarily digital disruptions –

What restauranteurs and their employees had to endure during the pandemic and inflationary periods is a testament to the American entrepreneurial spirit and the resilience of local restaurant owners and franchisees. Most of the data indicates the restaurant industry has fully recovered but challenges remain, including high food and labor costs and many potential guests who don’t have the discretionary income to visit their favorite restaurant or experience new eateries.

Invest One Hour a Month to Help Your Team Perform Even Better Every truly high-performing team has one thing in common: They spend time in candid conversation talking about what’s working and consistently look for ways to improve. They look at the work they’re doing and ask “how can we” do this EVEN BETTER? And they enjoy and celebrate their success.

Bradshaw Bryant, a small-town Minnesota injury law firm, achieved market dominance by allocating 70% of its marketing budget to radio advertising, tripling their practice size in the first year and achieving 28% unaided brand awareness—133% higher than their nearest competitor. The firm's success demonstrates that traditional media's focus on long-term brand building creates sustainable competitive advantages that digital advertising's short-term conversion focus cannot replicate. This case provides a strategic blueprint for all traditional media—newspapers, television, outdoor advertising, and magazines—to demonstrate their continued value by emphasizing consistent exposure and trusted environments over digital platforms' fragmented attention. The success challenges Madison Avenue's digital-first approach and proves that "being known before you're needed" through patient, traditional media investment remains a powerful driver of long-term business growth.

AI may be transforming advertising workflows, but it’s not ready to control the highest-risk levers—spend authority, brand meaning, and accountability—so humans will remain “in the loop” for the foreseeable future. While generative tools can produce endless creative variations, they can’t replace taste, lived experience, or the ability to read cultural context, and audiences increasingly detect and distrust “AI-feeling” work. Trust and liability are the real brakes: consumer skepticism, brand safety, bias, hallucinations, privacy, and governance requirements make “lights-out” automation unrealistic and risky. The practical path forward is human-led orchestration—use AI to accelerate ideation and optimization, but keep people responsible for budgets, judgment, disclosure, ethics, and the final decisions that define outcomes.

There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.

The person you hired wants to be successful, even if they don’t yet know what that means. This new member of your team wants to do good work and succeed. As a sales leader, you must fill in the blanks for the people in your charge. If you don’t set the standards that ensure success, then no one knows what success means, nor will they know what to do and how to win deals.

Direct mail is experiencing a remarkable resurgence in 2025, delivering an average ROI of $42 for every dollar spent while achieving response rates of 3.63%—significantly outperforming digital channels struggling with privacy regulations and ad fatigue. Eighty-two percent of marketing executives plan to increase direct mail investment this year, with modern campaigns leveraging AI-powered personalization and QR codes for attribution tracking that boost response rates by 63% when integrated with digital touchpoints. For local media sales representatives and agency professionals, this shift represents a significant opportunity to offer higher-value services, though success requires mastering new competencies in data strategy and attribution modeling. The convergence of digital advertising headwinds and direct mail's tangible advantages suggests this is a fundamental market realignment rather than a temporary trend, positioning early adopters to capture disproportionate value.

There are a handful of popular and effective ways to stay in contact with customers, but it’s important to understand the limitations and how to utilize technology to your advantage. Opinions expressed by Entrepreneur contributors are their own. Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships

The U.S. Latino economy now produces roughly $3.6 trillion in annual GDP, making it one of the world’s largest and fastest-growing markets. Within that growth, Latinas (Hispanic women) contribute about $1.3 trillion in economic output and drive most household purchasing decisions. Younger cohorts— Gen Z and Gen Alpha—are highly bilingual, racially mixed, and expect brands to demonstrate authenticity and cultural relevance. Hispanic households show wide diversity in country of origin, language use, and multigenerational structure, demanding more nuanced marketing than one-size-fits-all campaigns. For local media sales teams and ad agencies, tailoring content and ad packages to these demographic, cultural, and technological shifts is critical to capturing a rapidly expanding share of consumer spending.

AI Learning Made Easy