The Most Profound Change, Positive, meaningful change can seem to take forever, and then, during a single moment, we collectively take a giant leap across the divide., A spacecraft’s encounter with Pluto. The US Supreme Court rules that same-sex marriage is constitutional

Fuel your week with these can’t-miss co-op deals!
• Mazda More to Move You Sales Event! — Hit the road in style with Mazda and take advantage of incredible offers this week.
• Ski-Doo’s Winter Celebration Event! — Ride into adventure! Don’t miss festive deals on Ski-Doo snowmobiles.
• Hyundai Getaway Sales Event! — Start your new adventures with Hyundai and enjoy special savings on select models.
• A Fresh Start to the New Year with Benjamin Moore! — Refresh your space! Grab amazing deals on paints and supplies to kick off 2026.
• Speed Into Savings With Kuhn North America! — Power through your projects with Kuhn equipment and seasonal discounts.
• Country Clipper Winter Sale Days! — Keep your property pristine! Take advantage of winter savings on Country Clipper mowers.
• Princess Cruises Come Aboard Sale! — Plan your dream getaway! Enjoy limited-time offers on Princess Cruises packages.

Selling is a craft. It’s a performance. It’s also a bit of a mystery. Why is it that two salespeople who work for the same manager have different results? Both salespeople sell the same thing, to similar clients, at the same price. If one salesperson complains about an underhanded competitor, another salesperson has little trouble dispatching that same competitor. Let’s agree to call this “the variability of individual results.”

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Spring Into Savings With Husqvarna! — Fresh season, fresh equipment, and serious savings to power up the yard.
• Brandt Thanks a Billion Rebates! — Big appreciation, even bigger rebates on hardworking equipment.
• Ford Winter Wrap-Up Service Event! — Close out winter with service specials that keep drivers road-ready.
• Altoz Spring Ahead Promotion! — Start the season strong with performance mowers built to lead the pack.
• KIOTI Winter Sales Event! — Finish winter with hot deals on dependable tractors and equipment.
• Keep Your World Moving With Bridgestone! — Reliable tires and offers that keep customers rolling forward.
• Spring Fever Offers From Lynx Snowmobiles! — Catch the last of the season with adrenaline-packed savings.

Closing is perhaps the easiest commitment to acquire. But for this to be true, you need to gain a number of commitments. In 2016, after publishing The Only Sales Guide You’ll Ever Need, I had already started writing The Lost Art of Closing: Winning the 10 Commitments That Drive Sales on my flight from a meeting with the publisher in New York.

Weaving Influence is a full-service digital marketing agency. Since launching 10 years ago, Weaving Influence has helped clients launch more than 150 books, carving its niche in working with authors, thought leaders, coaches, consultants, trainers, nonprofit leaders and speakers to market their services and books. This post is by Ken Blanchard and Randy Conley. Have you and your team been experiencing any change recently?

Q5—late December through mid- to late January—is a rare local advertising window when many advertisers go dark but consumers keep scrolling, spending gift cards, and shopping for “reset” purchases. With less competition, local brands can often generate calls, appointments, and qualified leads more efficiently, especially in categories tied to renewal, home upgrades, auto service, and wellness. The winners pair seasonally reframed creative (“self-gift” and “new year, new you”) with fast follow-up systems—speed-to-lead, automation, and basic measurement like call tracking and booking links. For local media and agencies, the best play is to treat Q5 as a bridge into Q1: run a focused offer, optimize quickly, and use early proof to convert a January test into a 90-day or annual commitment.

Most media have recovered as well as could be expected since the start of the pandemic, despite significant losses of ad spending and shifts in people’s media use. TV was able to benefit from its ubiquitous position, as viewers, including young adults, planted themselves in front of their TVs for news and entertainment to fill their additional time at home. Eventually, digital media benefited significantly (and still is), as well as many retailers from

Too many sales reps are dull in their sales conversation. You can blame this on onboarding processes that gaslight reps into believing that their company and solution are the most important things. This establishes parity with competitors, meaning one salesperson is no better than another. Instead of being average and turning yourself into a commodity, aim to be a more dynamic, engaging salesperson.

This article provides valuable insights for local media salespeople in newspapers, magazines, billboards, TV, and digital platforms. It covers recent developments in the automotive industry, including tariff adjustments, technological advancements, and production shifts. Understanding these changes can help media sales professionals tailor their strategies to better serve automotive clients and capitalize on new advertising opportunities.

Fuel your week with these can’t-miss co-op deals!

• Land Pride Gold Rush Rebate! — Upgrade your equipment and save! Take advantage of Land Pride’s Gold Rush Rebate and get more value while keeping your land in top shape.
• Honda Marine’s Buyer’s Choice Sales Event! — Make a splash! Explore Honda Marine’s special offers and find the perfect boat for your next adventure.
• The Stearns Foster Presidents Day Event! — Sleep like royalty! Don’t miss exclusive savings on Stearns Foster mattresses to upgrade your rest.
• Suzuki Chill Thrill Sales Event! — Feel the thrill! Grab Suzuki’s winter sales deals and get ready for an adventurous ride on the water.
• Save With Kuhn’s Cash in the Mix Program! — Power up your farm equipment! Enjoy Kuhn’s Cash in the Mix savings and maximize your productivity for less.
• Amana Presidents’ Day Sale! — Refresh your home for less! Take advantage of Amana’s Presidents’ Day deals on appliances that make everyday life easier.
• Skeeter Boats Buy, Save, Fish Event! — Reel in the savings! Check out Skeeter Boats’ deals and hit the water fully equipped for fishing season.

We work for decades, yet for most of us, there are a handful of moments in time that define the course of our leadership career. Unfortunately, these moments — opportunities or crises — don’t come with a caption suggesting, “Hey, pay attention and embrace this mess because it’s going to turn out to be important to you.” For individuals who choose to lead, it pays to see the signposts. Here are three significant moments in the career of everyone who leads that merit your complete engagement.

A new study from the American Association of Political Consultants Foundation suggests that AI disclaimers on political ads may be reducing voter trust rather than improving transparency. For local media sellers and ad agencies, the lesson is clear: political advertisers will need more than legal compliance—they will need credible media environments, careful creative execution and voter-sensitive messaging. Radio, TV, cable, print, outdoor and digital platforms can strengthen their value in political campaigns by helping candidates communicate clearly, disclose responsibly and avoid turning transparency into suspicion.

Sara Blakely, founder of Spanx, transformed a personal frustration with pantyhose into a billion-dollar brand by blending grit, humor, and outsider thinking. With no background in fashion or business, she taught herself patent law, pitched her product door-to-door, and earned Oprah’s endorsement, launching Spanx into national fame. Her success is rooted in empathy, authenticity, and a growth mindset that embraces failure as fuel. Blakely’s marketing strategy relied on storytelling over ad spend, and her leadership style fosters vulnerability, purpose, and resilience. Beyond business, she’s a philanthropist, adventurer, and prank-loving mom who believes joy and discomfort are both essential to growth.

Weekly Newsletter March 30, 2026