It has been written that culture eats strategy for breakfast and that culture is a great differentiator among companies. If you query Google on “What is a good company culture?” you will get billions of results (6,250,000,000!) and if you click on the links of the results on the first page you will have a list of over 100 different keys to culture. Purpose, values, mission, respect, freedom, quality of leadership, great compensation, high growth, flexibility, diversity, multi-stakeholder capitalism and on and on the list goes.

Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued expansion of news time on local television, setting a record high in 2010. During that time advertising on local news programs contributed 46.8% of the average station’s revenue, according to a survey of news directors.  Although TV viewership has increased overall, both local morning and late night time slots experienced the most growth in 2011.

Welcome to the lighter side of local media and marketing! Our cartoon collection is designed to give media managers, account executives, and ad agency pros a fresh, humorous way to connect with clients and colleagues. Whether you're breaking the ice, following up on a proposal, a clever way to say “I get it", or need a way to collect, these cartoons offer a memorable twist on the everyday challenges of selling, planning, creating or collecting. Think of them as conversation starters with a wink—and a nudge toward smarter, more relatable selling, collecting.

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Are your cold calls falling flat because you’re making simple mistakes? The salesperson called me, but I couldn’t talk at that moment. I was busy focused on something and was unwilling to stop, although I usually take cold calls. If you make cold calls, you should take them because you may learn from different approaches.

With Christmas over, many small businesses go quiet—but January can reward the advertisers who stay visible across digital, radio, TV, and print because competition often drops faster than consumer intent. As holiday campaigns shut off, media markets typically loosen, creating better efficiency (often lower CPM/CPC) and more negotiable avails and added value in traditional channels. Consumers still buy in January, but with a “reset” mindset—practical, purposeful purchases—so messaging that leans into New Year goals can outperform leftover holiday creative. For local media reps and agencies, the play is a simple “January Reset” plan: maintain presence, shift the offer, use trusted local environments (news, print, familiar audio voices), and measure outcomes like calls, appointments, and store traffic.

I was delighted to be asked to contribute the following article to the International Journal of Sales Transformation’s special report on “Emerging from the Pandemic”. I chose to focus on issues that I believe B2B sales leaders should be prioritising in 2022. As always, I’d welcome your comments. As we head towards 2022, sales organisations are emerging from a tumultuous two years.

You negotiate for far more than the final deal or agreement as a sales rep. You negotiate to get access to speak to a prospect, for their time, for the information you need to advance the sale and to talk to those on the buying team. The whole process is a negotiation to create a win-win situation for your organization and your prospect.

There are a handful of popular and effective ways to stay in contact with customers, but it’s important to understand the limitations and how to utilize technology to your advantage. Opinions expressed by Entrepreneur contributors are their own. Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships

Urban One, founded by Cathy Hughes in 1980, has grown from a single AM radio station into the largest African-American-owned multimedia company in the U.S., dedicated to amplifying Black voices across radio, television, digital, and integrated marketing. With the strategic leadership of her son, Alfred Liggins III, the company expanded into TV One, iOne Digital, and Reach Media, becoming a trusted cultural and commercial force. Their mission—“Information is Power”—has guided their programming and community engagement, making them a vital voice during pivotal moments in Black American history. Urban One’s story offers powerful lessons in authenticity, audience connection, and adaptability for advertisers and media professionals alike.

For the first time since 2009, total media usage across the U.S. and Canada is expected to decline, with a projected 0.3% dip in 2025 according to PQ Media. The slowdown highlights how digital media growth can no longer offset traditional media declines — but it also reinforces that traditional media still commands strong, high-quality audiences. For local media sellers, it’s a prime opportunity to position broadcast, print, and trusted digital outlets as powerful, stable options for advertisers aiming to maximize reach in a fragmented landscape.

An NYU psychologist offers critical guidance for dealing with a jerk at work. Most of us work with a jerk—toxic people who seem hellbent on making our lives, well, hell. But here’s the good news: You don’t have to be completely beholden to their poisonous ways. It turns out toxic coworkers often operate by the same tired playbook. And once you identify and understand what type of work jerk you’re dealing with, you’ll have more ammo to neutralize them.

Every week, you communicate a variety of messages to your bosses, employees and customers. Many of your ideas are aimed at creating a better future — that’s what leaders do! But will your ideas work? Will they be understood and acted on? You’ve likely witnessed or lived through change initiatives that don’t achieve the desired results. Why is that? In some cases, the leader’s ideas weren’t fully vetted. In other situations, the poor results were due to ineffective communications.

Consumers are increasingly “unsubscribing” not just to save money, but to reclaim time and mental bandwidth from digital overload—especially email, streaming, and convenience memberships. For local advertisers, agencies, and media sellers, the opportunity is to win by being lower-noise and more useful: fewer, better touches; clearer offers; service-style content; and outcome-based measurement instead of channel-first thinking. The action is to redesign campaigns and CRM programs around trust, preference control, and relevance—so opting in feels safe and attention feels earned.

Weekly Newsletter February 10, 2026