Exploring the Expanding Audio Medium

Audio Advances Beyond Radio

• Radio is facing the challenges of streaming services, new sources of digital audio content and podcasting. Radio rsquo;s business challenges are more complex, including heated debates about deregulation and traditional infighting among broadcast companies and local stations.
• As Facebook and others actively develop the ldquo;metaverse, rdquo; the audio medium will expand even further. Radio must present a united front to be fully integrated into any future metaverse while maintaining its unique position for listeners and advertisers.
• This month rsquo;s Special Report explores some of the components of the audio medium and how they, radio and TV complement each other, creating an opportunity to find common ground as media expands around them.

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