The New Day of Sales and Sales Management

The Age of Adaptability and Agility

The fundamental purpose and goal of sales and sales management haven rsquo;t changed, but the sales process must adjust, and often significantly, to the unique experience of the pandemic and what the post-pandemic period will become.

For media sales, specifically, the challenge is regaining an understanding of today rsquo;s local economy. Many local businesses/advertisers have closed their doors permanently or have had to change their business model, often radically.

This Special Report presents several topics and trends to help sales teams and their managers embrace the changes while remaining a trusted advisor to the many businesses in your community starting to recover and the new businesses in search of customers.

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