TV NOW

A Medium in Motion

Where is TV? Like so much of our 21st-century world, it is constantly in motion ndash;evolving, metamorphosing, mutating. As

Tom Goodwin, EVP, head of innovation at Zenith, a part of Publicis Media, succinctly described it in a March 2017 opinion piece on Digiday:

ldquo;Twitter is now broadcasting live sports. Apple has a radio station; YouTube has 2,000 channels with more than a million subscribers; Facebook is undoubtedly about to become the largest TV channel ever known overnight. Amazon rsquo;s Echo is a whole new media channel, while print publishers are heavily into Snapchat. Change is everywhere. rdquo;