Fuel your advertising with these can’t-miss promotions this week!
• Chevy Drives America! — Celebrate American strength and style.
• Yamaha Outboards’ Cruise Into Summer Sales Event! — Power your summer on the water.
• Napoleon Fire It Up and Save Event! — Warm your home with great fireplace deals.
• Benjamin Moore Interior Paint Savings! — Brighten your space with discounted paint.
• Michelin Tires Harvest Savings! — Get ready for fall with reliable tires.
• Honda Powersports Ride Red Summer Sales Event! — Enjoy powerful rides on the trails.
• New School Year, Great Prices on Wrangler! — Get ready for school with style and comfort.

AI is delivering speed for local media reps and agency teams—but it’s also quietly raising expectations, widening job scope, and bleeding work into breaks and after-hours. The risk isn’t just burnout; it’s weaker judgment, lower-quality output, and clients overwhelmed by too many “options” instead of clear recommendations. The winning edge in 2026 won’t be who prompts best—it’ll be who builds smart guardrails so AI accelerates the work without consuming the people doing it.

Ready to ignite momentum and turn insight into impact?
At Marketing Insights, we know that results don’t wait—and neither should you.

Action orientation and a sense of urgency are the engines that drive marketing and sales success. It’s about moving decisively, with purpose, while staying clear-headed enough to make smart, strategic choices. Momentum is the currency of growth—when you act boldly and intentionally, results follow.

This collection of quotes reminds us:
⚡ Progress happens when intention meets action.
⚡ Urgency fuels focus—but clarity guides it.
⚡ Momentum is won one purposeful step at a time.

Selling is a craft. It’s a performance. It’s also a bit of a mystery. Why is it that two salespeople who work for the same manager have different results? Both salespeople sell the same thing, to similar clients, at the same price. If one salesperson complains about an underhanded competitor, another salesperson has little trouble dispatching that same competitor. Let’s agree to call this “the variability of individual results.”

Too many sales reps are dull in their sales conversation. You can blame this on onboarding processes that gaslight reps into believing that their company and solution are the most important things. This establishes parity with competitors, meaning one salesperson is no better than another. Instead of being average and turning yourself into a commodity, aim to be a more dynamic, engaging salesperson.

It’s long been a tradition and badge of honor among journalists to accept their role as the targets of the slings and arrows of the public, politicians and the business community. Journalists have willingly crashed the gates of propriety and power to reveal the facts we all deserve to know and to shine a light of truth on those who would mislead or use their position to exploit or to seek gain unfairly, unethically and/or illegally.

Retailers are moving beyond AI chatbots and beginning to deploy “agentic” AI that can take real actions, from marketing execution to customer-service workflows. As that shift accelerates, many are discovering that broad, general-purpose large language models often struggle with retail’s rule-heavy, SKU-level realities—where accuracy matters more than eloquence. Smaller, domain-specific language models trained on a retailer’s own verified data can deliver more reliable outputs for tasks like product content, attribute extraction, recommendations, and support automation. For local media sellers and agencies, the opportunity is to help advertisers turn first-party product and customer data into scalable, compliant creative and smoother campaign workflows—positioning themselves as operational partners, not just inventory vendors.

Fuel your advertising with these can’t-miss promotions this week!
• Buick Certified Service Summer Ready Service Event! — Keep your Buick running smooth all summer.
• Vermeer Offers That Get Better and Better! — Great deals on powerful equipment.
• Dal-Tile Summer Sale! — Refresh your floors with summer savings.
• Hyundai Getaway Sales Event! — Hit the road with special deals on Hyundai.
• Polaris Slingshot Showstopper Summer Sales Event! — Stand out with exciting savings.
• Club Car Golden Opportunity Savings! — Save big on golf and utility vehicles.
• Simmons Beautyrest Labor Day Sale! — Rest easy with mattress deals for Labor Day.

Holiday shopping stress is surging, with 84% of consumers abandoning carts due to feeling overwhelmed, according to Accenture’s 2025 Holiday Shopping Survey. Younger shoppers are especially prone, with 89% of Gen Z and 91% of millennials reporting they walk away from purchases. The survey also found 82% of consumers feel overwhelmed by advertising and 77% cite too many options, up sharply from prior years. While this poses a risk to retailers, it also presents an opportunity for local merchants to stand out by simplifying choices, highlighting human expertise, and creating stress-free shopping experiences. For local media sales reps and agencies, the key is positioning clients as solution providers, using advertising that cuts through the noise with clarity, trust, and confidence.

Welcome to the lighter side of local media and marketing! Our cartoon collection is designed to give media managers, account executives, and ad agency pros a fresh, humorous way to connect with clients and colleagues. Whether you're breaking the ice, following up on a proposal, a clever way to say “I get it", or need a way to collect, these cartoons offer a memorable twist on the everyday challenges of selling, planning, creating or collecting. Think of them as conversation starters with a wink—and a nudge toward smarter, more relatable selling, collecting.

Radio remains one of the most trusted and emotionally connected media platforms, reaching nearly 60% of adults 18+ each day for over two hours, according to The Media Audit. In a down economy, radio’s presence in consumers’ daily routines—especially while driving to shop—makes it a powerful, real-time influence on purchase decisions. Stations that highlight their local impact, personal connections, and advertiser success stories will be best positioned to retain and grow revenue even as budgets tighten.

A number of industries and potential advertisers can benefit from grant money. Nonprofit organizations usually rely heavily on grants to finance operations and special projects, but the media can also benefit from these funds. Partnering with a nonprofit organization to apply for grant money gives your station a chance to help the group reach its goals, while generating revenue for your station.

Weekly Newsletter March 30, 2026

Behind every great outcome is a team that chose to build together.
At Marketing Insights, we believe collaboration isn’t just a strategy—it’s the foundation of meaningful progress.

In marketing, sales, and beyond, no one achieves greatness alone. Real success happens when people bring their strengths together, align around shared goals, and lift each other toward something bigger than any one person could create. These quotes celebrate the magic of teamwork and the power of collective energy.

This collection of quotes highlights:
✨ The strength of shared vision and aligned effort
✨ The value of diverse perspectives and mutual trust
✨ How great teams don’t just work together—they grow together

You’ve just tipped over halftime in 2023. How will your year end up? A lot of the next five and a half months, especially Q4, depends on how you motivate sellers now – deep in the summer grind. There are numerous diverse ways to encourage and motivate salespeople now. Here are some examples that might be helpful so you have more options.