Much as TV is now part of the larger visual media environment (and still the largest part), radio must also share people’s ears with newer audio choices, such as streaming music services and podcasts. TV may still command the largest amount of the average daily time adults 18+ spend with all the media outlets, according to Nielsen’s Q1 2018 Total Audience Report; however, radio still rules audience reach, at 92% compared to TV’s 88%.

Businesses and media in all their forms are preparing for what comes next. Some will stumble into that future, others will accelerate and others will remain steadfast – always familiar, comforting and welcoming. TV is the best example of the latter. TV is not immune to the popularity of streaming video services and content accessible from many devices, but it remains too healthy to succumb. TV is still the most trusted or one of the most trusted advertising media.

Kick off the week with strong co-op campaigns built to drive seasonal demand and customer action.
• Spring Into Savings With Michelin! — Trusted tires engineered for safety, durability, and performance you can rely on every day.
• KitchenAid Memorial Day Sale! — Iconic kitchen appliances designed to elevate cooking with premium performance and timeless design.
• Spring Into Action During SuzukiFest! — Dependable vehicles built for adventure, efficiency, and everyday driving confidence.
• Bobcat Zero-Turn Mowers Gift With Purchase! — Powerful, precision mowing equipment made to handle big jobs with speed and control, now with added value.

An NYU psychologist offers critical guidance for dealing with a jerk at work. Most of us work with a jerk—toxic people who seem hellbent on making our lives, well, hell. But here’s the good news: You don’t have to be completely beholden to their poisonous ways. It turns out toxic coworkers often operate by the same tired playbook. And once you identify and understand what type of work jerk you’re dealing with, you’ll have more ammo to neutralize them.

Legacy media is gaining renewed relevance because marketers are starting to see the limits of a media marketplace driven too heavily by automation, cost efficiency and interchangeable performance metrics. For local radio, TV, cable, print, outdoor and digital companies, the opportunity is to sell not just inventory, but strategic partnerships built on trust, context, creativity and market-level influence. The winners will be the media organizations and agencies that can combine local audience relationships with integrated ideas that help advertisers stand out in an increasingly commoditized environment.

Industry Press Highlights, Media, Retail, Advertising and the Economy

What is the role of advertising? Aside from helping to sell a product or service, advertising has several key benefits in terms of reinforcing a company’s marketing efforts, providing information to customers and the marketplace, and creating and enhancing a company’s identity and image. Advertising helps create awareness for a business, reach new customers and different demographics, keep loyal customers and stay ahead of competition.

How a Sickly Kid from Toronto Built a Media Empire and What Local Sales Pros Can Learn Today
Ted Rogers, born into hardship after the early death of his father, overcame health issues and financial setbacks to build one of Canada’s largest media and telecommunications empires. Starting with a struggling FM radio station, he bet on emerging technologies and turned Rogers Communications into a powerhouse spanning radio, TV, wireless, and sports. His success was driven by relentless work ethic, visionary thinking, and a willingness to take bold risks when others hesitated. Rogers believed in long-term relationships, customer value, and giving back—donating millions to education, healthcare, and civic causes. His story teaches media sales and ad professionals that resilience, innovation, and purpose-driven leadership are the keys to lasting success.

I hear this a lot from business leaders — and it’s always kind of sheepish: “Chris, how do we actually make a sales process?” And I get it. Sales processes don’t just happen. They don’t just appear out of thin air. Instead, growing companies realize that they don’t actually have a sales process in place, so they either let their sales reps do their own thing — or they cobble something together that pleases no one.

It is 4:20 p.m. on a Friday, and one of your largest advertising clients calls and tells you that they want to promote a special for an upcoming holiday in two weeks. They have a six-figure budget, and they need you to present it to their board members the following Tuesday. What do you do? Call a quick huddle with your leadership team? Gather every promotional flyer and email over an outline of where you will place those ad dollars?

As vehicle prices, monthly payments, and loan terms continue to climb, local auto dealers are facing a more affordability-sensitive consumer who is focused less on sticker price than on payment structure, trade value, and financial flexibility. For local media sales reps and agency professionals, that creates an opportunity to help dealerships move beyond generic price-and-urgency advertising toward clearer, more useful messaging centered on transparency, inventory fit, financing options, and service retention. In this environment, the most valuable media partners will be the ones who help dealers sound relevant, trustworthy, and practical to shoppers navigating a more complicated path to purchase.

Kick off the week with strong co-op campaigns built to drive seasonal demand and customer action.
• Dough for a Doughboy Event! — Durable above-ground pools made for easy backyard summer fun, now with seasonal savings.
• May Savings on Firestone Tires! — Trusted all-season tires built for safety, performance, and everyday driving value.
• Get Big Savings This Spring From Lennox! — High-efficiency HVAC systems designed for reliable, year-round home comfort.
• Benjamin Moore Kick Off Summer With Color! — Premium paint for bold color, smooth coverage, and lasting results.
• HEVI-Shot Tom Takedown Rebate! — High-performance hunting loads built for precision and power in the field.
• The Stearns Foster Memorial Day Sale! — Luxury mattresses designed for premium comfort and supportive sleep.
• Honda Marine’s Coverage Plus Sales Event! — Reliable marine engines with strong performance and added coverage benefits.

Fuel your week with these can’t-miss co-op deals!
• Wrangler Is a Cowgirl’s Best Friend! — Saddle up in style and comfort with timeless Wrangler favorites made for every adventure.
• Goodyear — Face Every Season With Confidence! — Stay safe on the road with Goodyear’s trusted tires built to handle whatever the weather brings.
• The Grasshopper Fall Reserve Sale! — Get your yard in shape and save big on Grasshopper’s powerful, reliable mowers.
• Sealy Black Friday Sale! — Rest easy and wake refreshed with unbeatable savings on Sealy’s most comfortable mattresses.
• Winchester Black Friday Rebates! — Gear up and save with exclusive Winchester rebates on quality firearms and ammunition.
• Merle Norman Holiday Gift With Purchase! — Treat yourself or someone special to beauty bonuses with every Merle Norman purchase this season.
• The Season of Savings Starts With Michelin! — Drive into the holidays with confidence and comfort, backed by Michelin’s unmatched performance and savings.

Great sales don’t happen by accident—they’re crafted with intention and insight.
At Marketing Insights, we know that every successful campaign begins with a clear, thoughtful strategy.

Sales strategy and planning are about more than hitting targets—they’re about anticipating market shifts, understanding client needs, and positioning your approach for lasting impact. This collection of quotes offers wisdom on thinking ahead, aligning vision with action, and crafting plans that turn opportunity into success.

This collection highlights:
✨ The power of foresight and preparation
✨ How strategic thinking drives sustainable growth
✨ The importance of aligning goals with adaptable plans

AI Overviews are accelerating a shift toward “Google Zero,” where users get answers without clicking through, weakening the value of organic search traffic. That is a warning sign for publishers and marketers, but also an opening for local media sellers and agencies to reposition radio, TV, cable, print, outdoor, and digital as channels that build top-of-mind awareness, trust, and demand before a search ever happens. In a world where discoverability is increasingly controlled by answer engines, advertisers may place greater value on media that makes brands known, remembered, and hard to ignore.