Executive Summary A study by Critical Mass Insights reveals that radio listeners are significantly more likely to engage with social media ads for products they’ve heard advertised on the radio. The survey, conducted among 1,000 U.S. consumers aged 18-64, found that 55% of listeners are more likely to click on social media ads after hearing a radio ad, with this likelihood rising to 64% among adults aged 25-44. Additionally, 72% of consumers are more likely to notice social media ads for products they’ve heard about on the radio, and 7 in 10 are more likely to read and try new products advertised on social media after hearing about them on the radio. This study highlights the powerful synergy between legacy media, specifically radio advertising and social media engagement, making it a valuable strategy for local media outlets.

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Toro Days Sale! — Power through yard season with trusted equipment built for performance, precision, and reliability—now with limited-time savings customers won’t want to miss.
• Weber Spring Sale! — Fire up the season with premium grills and outdoor cooking essentials designed to bring people together and elevate every backyard moment.
• Ignite Get More With the Outdoor GreatRoom Company! — Turn outdoor spaces into year-round destinations with stunning fire features and bonus offers that add even more value.
• Country Clipper Sale Days! — Deliver a smooth, efficient cut with zero-turn mowers built for comfort, control, and professional-grade results.
• Handle Pests Early With Ortho! — Help customers protect their homes and yards now with proven pest control solutions that stop problems before they start.
• Sealy Memorial Day Sale! — Upgrade sleep with trusted comfort and support, plus holiday savings that make it the perfect time to invest in better rest.
• Chevy Certified Service: Prepare for the Roads Ahead! — Keep vehicles running at their best with expert service, genuine parts, and peace of mind for every mile ahead.

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate? We are racing toward a critical decision about technology and human interaction, one that could create a divide between technologists and those who prefer human engagement. It has been said that GPT was released to acclimate us to artificial intelligence.

Every season has its attractions and unique vibe, but the summer is particularly appealing. Nature is alive and green and the sun is warm, providing the perfect landscape and climate for endless fun, family gatherings and opportunities to relax and drain some stress and anxiety from our complex, busy lives. Some might think watching TV is the antithesis of summer compared to being physically active, enjoying the abundance...

Sales teams aren’t losing deals because they lack effort—they’re losing time to inconsistent prep, scattered follow-up, and vague positioning. This article outlines 10 proven AI prompts that help local media reps and agency professionals move faster on the work that actually drives revenue: discovery, conquest strategy, objection handling, proposals, and next steps. Each prompt is designed to produce clearer thinking and cleaner execution—so you sound more strategic, not more “salesy.” The result is a repeatable system that helps teams win more meetings, protect renewals, and build bigger, longer-term contracts.

Performance is the conversation of the moment. Some leaders are concerned if remote and hybrid workers are getting their work done. The changes to how work gets done in the last several years have also made us question the performance metrics we’re using to gauge success. These are conversations we should have but aren’t the only levers of performance.

Business Background

• The US funeral services industry generates around $19.1 billion in annual revenue (IBISWorld, Funeral Homes in the US – Market Size, Industry Analysis, Trends and Forecasts (2024-2029)) with a projected CAGR (Compound Annual Growth Rate) of 1.0% through the end of 2024 (though the pandemic caused a temporary spike).
• The industry is primarily made up of small, family-owned businesses with over 87% falling into this category (National Funeral Directors Association, Statistics). There are also some larger, publicly traded companies.
• The industry is experiencing a shift towards cremation as a more affordable and space-saving option. Additionally, there’s a growing demand for personalized funeral services that reflect the deceased’s life and values.

You’ve got questions. We’ve got answers. Hi, I’m Kevin Eikenberry, answering the questions that new leaders ask us. Actually, it’s our goal to help all leaders be more successful, productive, and confident, and today to help you be more of those things. We’re going to talk about the one-on-ones you have with your team members. Are you ready? Let’s get started. I’ve been asked this question many times, and it’s a good question.

As local media evolves, hiring sales talent requires a shift from traditional experience to digital fluency, data literacy, and strategic thinking. The next generation of sellers must be curious, coachable, and capable of using AI and analytics to craft personalized, results-driven campaigns. Strong storytelling skills and a passion for local communities remain essential for building advertiser trust. Managers should prioritize mindset and adaptability over legacy media experience and use role-based assessments to evaluate real-world skills. By hiring for future-ready capabilities, local media companies can build sales teams that thrive in a hybrid, tech-enabled marketplace.

In most movie and TV scripts, the last direction at the bottom of the last page is typically “fade to black.” Whether legacy (or linear or traditional) TV ever reaches that last page is still to be determined, but it isn’t happening anytime soon. The set is fully illuminated, the cameras are rolling and the actors are in position for another take, another scene – and the American public, as well viewers globally,

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

New research from Edison shows that AM/FM radio listening at work has jumped 10 share points year-over-year, signaling a major shift as more Americans return to office routines. AM/FM continues to dominate ad-supported audio in the car and is now the leading choice on smart speakers. With 66% of U.S. adults tuning in daily, radio offers consistent, high-impact reach across devices and demographics. Combined with podcasting’s rapid growth, audio is once again proving to be a cornerstone of effective advertising.

Weekly Newsletter April 6, 2026

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!

• Princess Cruises Spring Savings! — Inspire your customers to plan their next getaway with limited-time cruise deals and unforgettable destinations.
• Gear Up for Spring With DEWALT! — Power into the season with trusted tools, spring projects, and strong promotional offers.
• Browning Safes 2026 Tax Refund Rebate! — Encourage smart investments with secure storage solutions and timely rebate opportunities.
• Save With Seasonal Rebates From BAQUACIL! — Help customers maintain crystal-clear pools with easy care systems and seasonal savings.
• Indian Motorcycle First to the Line Event! — Ride into the season with bold performance, iconic style, and exclusive event offers.
• E-Z-GO Spring Into Savings Event! — Drive into spring with versatile vehicles and limited-time savings for work or play.
• The Spring Trane Unstoppable Event! — Keep homes comfortable with reliable HVAC solutions and powerful seasonal promotions.

Steve Jobs fused craftsmanship and commerce, turning Apple into a culture-shaping brand through ruthless focus, taste as strategy, and storytelling that sold meaning before specs. Formed by a machinist father’s “back of the cabinet” ethic, Reed calligraphy, Zen simplicity, and partnership with Steve Wozniak, he built products—and narratives—that felt humane. Fired in 1985, he reinvented himself at NeXT and Pixar, then returned to save Apple by subtracting complexity, staging launches, and insisting on outcomes, even while his perfectionism and abrasiveness carried real costs. His private life—minimalist habits, walking meetings, family, music—underscored a philosophy of clarity and intention. For media sellers and agencies, the playbook is concrete: lead with a promise, reduce to essentials, rehearse obsessively, measure what matters, and “ship”—because trust and renewal are built on disciplined wonder.