Weekly Newsletter April 6, 2026

If your sales reps had an expertly crafted, clear-cut sales process, how much would their sales performance improve? Using a company-wide sales process flowchart gets your whole sales team on the same page. Maintaining consistent sales processes across your team enables you to seamlessly manage sales company-wide and easily refine processes. If your sales reps are clear on the language and steps they need to follow to successfully sell more, your company sales will skyrocket.

Digital Media and Technology, Industry Press Highlights

When you’re “King of the Hill,” challengers, pretenders and wannabes come at you from all sides. For “traditional” TV, it started with videocassettes and videodiscs, then cable and satellite, DVD/Blu-Ray, game consoles, the DVR, PCs, smartphones and tablets, and now streaming media services: Netflix, Amazon, Hulu, YouTube and an ever growing list of even newer players.

Too long, didn’t read: Goodhart’s Law should be used for leading metrics, but lagging metrics make great targets. In fact, the further downline you go, the better they get (to a point). Today we are going to be talking about a topic I have been exploring for a while: Goodhart’s “Law”. For those of you who are unfamiliar, the adage goes “when a measure becomes a target, it ceases to be a good measure.”

Weaving Influence is a full-service digital marketing agency. Since launching 10 years ago, Weaving Influence has helped clients launch more than 150 books, carving its niche in working with authors, thought leaders, coaches, consultants, trainers, nonprofit leaders and speakers to market their services and books. This post is by Ken Blanchard and Randy Conley. Have you and your team been experiencing any change recently?

Weekly Newsletter December 1, 2025

Often, when I talk to managers, they tell me how much time they spend coaching. They tell me stories of meeting, weekly, with their people, doing reviews, pipeline discussions, activity discussions—-all sorts of “coaching meetings.” They say, “Dave, coaching is important and we are spending a lot of time coaching…..”

In today’s fast-paced world, effective time management is the key to success for both professionals and leaders alike. Time is a finite resource, and how we manage it can greatly impact our productivity and overall well-being. To help you regain control of your time and achieve more in your personal and professional life, we’ll explore five powerful time management tools in this blog post.

The media scholar Marshall McLuhan is famous for stating, “TV is a cool medium.” Without burying ourselves into the minutiae of his theories, he argued TV is cool because it requires more audience participation than a hot medium, such as radio, where only one sense is utilized. With TV, more of the senses are needed to connect with the content and it is the overwhelming experience and effect of how the audience uses TV that also makes it the most emotional medium.

Perhaps as a sales manager or sales executive, you have pondered the question, “Is it time to restructure my sales operation?” When you’re not getting the results you need from your sales team, it’s certainly tempting to consider restructuring how you’re going to market. How to Determine If You Should Restructure Your Sales Team Getting breakthrough performance from a new approach is very appealing

It’s become high fashion to declare the future of selling is “virtual.” While F2F, telephone, text, and other approaches will continue to exist, everything is moving to virtual. Usually, there’s a whole bunch of data to support why this is important. For example, sales people can make back to back sales calls through the whole day.

Audio advertising is undergoing a creative renaissance, offering unmatched personalization, speed, and scale that other media channels struggle to replicate. With the ability to produce and deploy hundreds of tailored ad variations in real time, brands are using audio to connect with audiences through contextually relevant, hyper-local messaging. Trusted voices like radio hosts and podcast personalities amplify this impact, turning ads into authentic conversations. Case studies from industries like sports betting and telecom show measurable results — from app downloads to increased foot traffic — driven by audio’s creative agility. For advertisers, this signals a broader shift: in a crowded media landscape, intimacy and adaptability are the new competitive edge.

More sales organizations use a legacy approach than a modern sales methodology. Some of these sales managers may not be interested enough in studying the various ways to approach the sales conversation. As a sales leader, you need a modern sales methodology that teaches clients why they need to change and how they can make key decisions for their business. We are now in the third decade of the 21st century. We have electric cars, supercomputers that fit in our pockets, artificial intelligence, and business models like those used by Uber, DoorDash, Airbnb, and Netflix. Almost everything we once knew has been reimagined. We live in an AC/DC environment, one of accelerating, constant, disruptive change. Given this reality, it’s surprising how many of our peers are still selling with an approach that’s nearly 60 years old, from an era when people watched black-and-white television.

Nov 12, 2024 | Media, Retail, Advertising and the Economy, Industry Press Highlights Executive Summary: David’s Bridal has reinvented its Diamond Loyalty program to capitalize on the...