Weekly Newsletter December 29, 2025

New research analyzing over 2 million LinkedIn posts reveals that posting 2-5 times weekly delivers +1,182 more impressions per post, with even greater benefits at higher frequencies, providing local media account executives and agency professionals a proven framework for building industry authority and generating leads. The frequency benefits apply regardless of account size, meaning local professionals see the same relative performance improvements as large accounts, while carousel posts generate 278% more engagement than videos. The research parallels traditional media principles where consistent presence builds cumulative brand recognition, giving media AEs concrete evidence for discussing frequency benefits with clients while building their own professional brands. For agency professionals competing on thought leadership, sustained LinkedIn presence creates compounding advantages in new business development, client retention, and talent acquisition that translate directly to revenue growth.

Axios Local’s expansion into smaller markets shows how local media can use AI to reduce production costs without giving up the human reporting and community connection that advertisers value. For radio, TV, cable, print and digital sellers, the lesson is that efficient operations matter only when they strengthen a trusted, relevant local product. The stronger sales story is no longer just about audience size, but about direct relationships, first-party data, community credibility and a media environment advertisers can buy with confidence.

The International News Media Association (INMA) has launched a new initiative designed to help media organizations mdash;including local newspapers, magazines, radio, TV, billboards, and digital publishers mdash;navigate the increasingly complex digital advertising world. Spearheaded by industry veteran Gabriel Dorosz, the initiative offers practical guidance on data use, ad innovation, cross-platform strategies, and leveraging AI for better monetization. Through webinars, reports, and live sessions, INMA aims to equip local media sales teams with the knowledge and tools they need to stay competitive and profitable. As digital now commands 75% of global ad spend, this effort is timely and vital for salespeople aiming to evolve their strategies and grow their revenue.

During the Holidays, together with family, often the conversation goes back to old memories. In one of these conversations, my Mom and Sister ganged up on me. They reminded me of the struggles my Dad and I had with my misbehavior.

It’s time to take a deep breath and stop all the hand wringing about the demise of TV, as a content and advertising medium, and the ascendancy of digital, as TV’s replacement. It hasn’t happened and is unlikely to occur like the “sky-is-falling” advocates claim it will. A good place to start is THE MEDIACENTER’s August 2016 Online Newsletter.

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!

• Ford Truck Month Sales Event! — Drive into spring with incredible deals on rugged and reliable Ford trucks.
• Polaris Snowmobiles Spring Sales Event! — Hit the trails with adventure-ready savings on Polaris snowmobiles.
• LS Tractor Spring Savings Roundup! — Equip your farm for success with deals on dependable LS tractors.
• Jeep Declaration of Deals Sales Event! — Conquer every road and trail with spring savings on Jeep vehicles.
• Spartan Mowers Gear Up Sales Event! — Tackle your lawn like a pro with performance mowers built to last.
• Browning 2nd Amendment Rebate! — Get rewarded with rebates on Browning firearms this season.
• The Nissan Now Sales Event! — Hit the road in style with spring-ready deals on Nissan vehicles.

Ready to ignite momentum and turn insight into impact?
At Marketing Insights, we know that results don’t wait—and neither should you.

Action orientation and a sense of urgency are the engines that drive marketing and sales success. It’s about moving decisively, with purpose, while staying clear-headed enough to make smart, strategic choices. Momentum is the currency of growth—when you act boldly and intentionally, results follow.

This collection of quotes reminds us:
⚡ Progress happens when intention meets action.
⚡ Urgency fuels focus—but clarity guides it.
⚡ Momentum is won one purposeful step at a time.

The 2025 Marketing Brew Summit revealed that agility is now the defining skill in marketing, with 87% of marketers calling it essential as the industry rapidly evolves toward 2026. Marketers are shifting focus from AI upskilling to experimenting with new channels—especially social, influencer, and emerging platforms—while simultaneously prioritizing better attribution and outcome-based measurement. Despite this ambition, most teams remain under-resourced and structurally slow, forcing marketers to “do more with less” and improvise speed within rigid systems. For local media sales teams and agencies, the insights signal opportunity: agile local campaigns, modular testing packages, and measurable ROI can outperform national one-size-fits-all models. The future of local marketing success will depend on turning experimentation into strategy, measurement into proof, and community engagement into long-term brand value.

Welcome to the lighter side of local media and marketing! Our cartoon collection is designed to give media managers, account executives, and ad agency pros a fresh, humorous way to connect with clients and colleagues. Whether you're breaking the ice, following up on a proposal, a clever way to say “I get it", or need a way to collect, these cartoons offer a memorable twist on the everyday challenges of selling, planning, creating or collecting. Think of them as conversation starters with a wink—and a nudge toward smarter, more relatable selling, collecting.

As a B2B SaaS content strategist, I‘ve found myself on the receiving end of countless cold calls, especially after signing up for industry reports. It’s always a strange experience that keeps surprising me. Just last week, after downloading a marketing automation whitepaper, my phone lit up with calls from eager software representatives.

Fuel your week with these can’t-miss co-op deals!
• The Yamaha Holiday Sales Event! — Hit the road or the trails with Yamaha’s holiday deals on motorcycles, ATVs, and more.
• The Bosch Kitchen Sales Event! — Upgrade your kitchen with Bosch appliances and enjoy incredible seasonal savings.
• Browning Safes Holiday Savings Rebate! — Keep what matters safe with Browning’s secure storage solutions — now with holiday rebates.
• Holiday Offers From Weber! — Make every meal memorable with Weber grills and accessories at festive prices.
• Honda Gifts That Go Sales Event! — Gear up for adventure with Honda powersports and seasonal specials.
• Cash in on Year-End Savings From Bobcat! — Tackle any project with Bobcat equipment while enjoying end-of-year savings.
• Stearns Foster New Year’s Event! — Sleep better in the new year with Stearns Foster’s luxury mattress deals.

In 2026, consumers are “functional but fragile”—still spending, but doing it like risk managers, trading down in some categories while selectively splurging in others. For local advertisers, the winning message isn’t “buy now,” it’s “this makes sense now,” with creative built around certainty (clear pricing, time guarantees, risk reducers) and campaigns tailored to neighborhood-level “microeconomies” and fast-moving local “microevents.” For local media sellers and agencies, the smartest packages combine reach (broadcast/OOH), trust (print/premium local context), and friction removal (digital tools like scheduling, offers, retargeting) to move hesitant shoppers from permission → planning → action.

Mel Karmazin was a transformative force in American media, known for turning radio and satellite broadcasting into high-profit, advertiser-driven platforms. Rising from humble beginnings in Queens, he built Infinity Broadcasting, led CBS and Viacom, and later revolutionized SiriusXM by bringing in Howard Stern. His relentless focus on ratings and revenue, combined with a deep respect for talent, made him a standout leader in a creative industry. Karmazin’s story is a masterclass in sales-driven leadership, adaptability, and operational excellence. His legacy offers powerful lessons for today’s media sellers and agency leaders navigating a rapidly evolving landscape.

Success isn’t always about the big moves—it’s about what you do next.
At Marketing Insights, we know that follow-up isn’t just a task—it’s a mindset.

In marketing and sales, progress often comes down to consistency, presence, and the willingness to stay engaged even when results aren’t instant. Follow-up builds relationships, nurtures trust, and shows you’re in it for the long haul—not just the quick win.

This collection of quotes highlights:
✨ The power of staying visible and persistent
✨ How follow-through builds lasting credibility
✨ Why momentum is created through meaningful, consistent touchpoints