Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!

• Princess Cruises Spring Savings! — Inspire your customers to plan their next getaway with limited-time cruise deals and unforgettable destinations.
• Gear Up for Spring With DEWALT! — Power into the season with trusted tools, spring projects, and strong promotional offers.
• Browning Safes 2026 Tax Refund Rebate! — Encourage smart investments with secure storage solutions and timely rebate opportunities.
• Save With Seasonal Rebates From BAQUACIL! — Help customers maintain crystal-clear pools with easy care systems and seasonal savings.
• Indian Motorcycle First to the Line Event! — Ride into the season with bold performance, iconic style, and exclusive event offers.
• E-Z-GO Spring Into Savings Event! — Drive into spring with versatile vehicles and limited-time savings for work or play.
• The Spring Trane Unstoppable Event! — Keep homes comfortable with reliable HVAC solutions and powerful seasonal promotions.

Used strategically, body language can emphasize your argument and make it resonate with your audience. Want to really drive a point home with your prospect? Consider walking a few steps toward them. Nodding, smiling, and maintaining eye contact will create a positive and receptive atmosphere. And making small, restrained gestures can project an air of authority and confidence.

From Poverty to Global Influence - The Man Who Transformed How the World Thinks About Success
Napoleon Hill, born into poverty in rural Virginia, rose to global prominence by pioneering the modern philosophy of success through his groundbreaking work, Think and Grow Rich. His life changed after a pivotal meeting with Andrew Carnegie, who challenged him to study and distill the habits of 500 of the most successful people of the era. Hill’s research led to the creation of 17 principles of achievement, including Definiteness of Purpose, the Mastermind Principle, and Applied Faith—concepts that remain foundational in personal and professional development. His teachings are especially relevant to media sales and ad agency professionals, offering strategies for goal setting, resilience, collaboration, and client success. Hill’s legacy endures as a blueprint for turning adversity into advantage and ambition into achievement.

Benign metaphors, such as landscape and universe, have been used to describe today’s media. As we advance further into the 21st century, “media jungle” may be a better metaphor, however.  Although there are more media consumers, the competition has become so fierce for them that it is truly the survival of the fittest.

Broadcasters can learn from the best practices of digital advertising, which has been agile, responsive and innovative in the face of disruption since the pandemic. Here are some practices to adopt. The COVID-19 pandemic disrupted many industries, including the television advertising market. Supply chains, consumer behavior and production schedules were affected by lockdowns, social distancing and health regulations.

Traditional media—radio, TV, newspapers, magazines, cable, and outdoor—continues to play a vital role in building brand awareness and trust, even as digital platforms dominate the advertising landscape. Despite the rise of programmatic and targeted digital ads, traditional channels offer unmatched transparency, broad reach, and credibility. Growing concerns over digital ad fraud, which costs advertisers billions annually through tactics like click fraud and domain spoofing, are prompting marketers to rebalance their media strategies. Leading brands are integrating traditional and digital media to create full-funnel campaigns that combine mass exposure with precision targeting. As younger audiences rediscover analog experiences, traditional media is proving its resilience and relevance in a hybrid advertising future.

You negotiate for far more than the final deal or agreement as a sales rep. You negotiate to get access to speak to a prospect, for their time, for the information you need to advance the sale and to talk to those on the buying team. The whole process is a negotiation to create a win-win situation for your organization and your prospect.

As a sales manager, I appreciated the value of curiosity in building relationships with prospects and coaching my team. Curiosity is an essential aspect of human nature that drives us to explore, learn, and grow. Whether seeking knowledge about the world around us or trying to understand other people’s thoughts and emotions, curiosity plays a vital role in our personal and professional development.

As an executive leadership coach, I’ve witnessed the profound impact of mindset on leadership. Your mindset, whether it’s a growth mindset or a fixed mindset, plays a pivotal role in determining your effectiveness as a leader. In this blog post, we’ll explore the concept of mindset, its influence on leadership, and how you can harness the power of a growth mindset to enhance your leadership capabilities.

Dec 3, 2024 | Media, Retail, Advertising and the Economy, Industry Press Highlights Executive Summary: Black Friday 2024 saw a resurgence in in-store shopping, with a record-breaking...

What is the role of advertising? Aside from helping to sell a product or service, advertising has several key benefits in terms of reinforcing a company’s marketing efforts, providing information to customers and the marketplace, and creating and enhancing a company’s identity and image. Advertising helps create awareness for a business, reach new customers and different demographics, keep loyal customers and stay ahead of competition.

Steve Jobs fused craftsmanship and commerce, turning Apple into a culture-shaping brand through ruthless focus, taste as strategy, and storytelling that sold meaning before specs. Formed by a machinist father’s “back of the cabinet” ethic, Reed calligraphy, Zen simplicity, and partnership with Steve Wozniak, he built products—and narratives—that felt humane. Fired in 1985, he reinvented himself at NeXT and Pixar, then returned to save Apple by subtracting complexity, staging launches, and insisting on outcomes, even while his perfectionism and abrasiveness carried real costs. His private life—minimalist habits, walking meetings, family, music—underscored a philosophy of clarity and intention. For media sellers and agencies, the playbook is concrete: lead with a promise, reduce to essentials, rehearse obsessively, measure what matters, and “ship”—because trust and renewal are built on disciplined wonder.

The NRF’s 2026 retail forecast points to continued consumer spending growth, but the gains are expected to be uneven, with higher-income households driving much of the increase. For local media sales reps and agency professionals, that means the opportunity is not simply to sell more advertising, but to show retailers how radio, TV, print, outdoor and digital can work together to reduce hesitation and move consumers toward action. In a year where retail growth looks real but selective, the most effective media sellers will be the ones who connect media choices to timing, geography, trust and measurable business outcomes.

For much of the 20th century and into the 21st century, we were told the world, our lives would be transformed on an epic scale. Of course, it has, but many don’t recognize or realize it because most of us are focused on earning a living, caring and nurturing a family, contributing to our communities and finding some time for leisure activities during our busy lives. Because the greatest human attribute is our adaptability, we almost unconsciously accept and even welcome new technologies

There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.