During the age of the Internet, gathering, reporting and delivering the news has become very competitive. Despite the increasing number of news sources, local TV news is still where more American adults seek information about the day’s events and the all-important weather forecast and sports headlines.

The world of work is filled with challenging moments, unexpected events and unanticipated reactions. Learning to lead yourself first is critical for survival and seizing any possibility of success in these stressful moments. One of today’s essential skills is developing a personal system for keeping control of the logical thinking part of your brain when your body’s natural reaction is to rip away this control in a flood of chemicals. Get this right, and you’re at your best when many are at their worst. Get it wrong, and you’ll set an example for those around you — just not the type of example you want.

Kroger is expanding its Our Brands portfolio with a fresh lineup of trendy, affordable products under its Kroger, Private Selection, and Simple Truth labels. The new offerings reflect the supermarket chain rsquo;s commitment to innovation, customer preferences, and budget-friendly quality.

As consumers cut back on restaurant spending in 2026, operators are shifting from expansion to retention, raising prices while demanding more precise, outcome driven marketing. The Popmenu data shows restaurants increasing menu innovation, personalization, and communication frequency—creating strong demand for media that delivers relevance, cadence, and local context rather than broad reach. For local broadcast, print, outdoor, and digital sellers, the opportunity is to position media as a strategic partner that helps restaurants win fewer, higher stakes dining decisions through consistent, well timed messaging.

From the Streets of Detroit to the Guinness Book of World Records
Joe Girard, born to Sicilian immigrants in Detroit's impoverished east side, overcame an abusive childhood to become the world's greatest salesman, selling more retail cars than anyone in history for 12 consecutive years. Influenced by Dale Carnegie, Vince Lombardi, and Napoleon Hill, Girard built his success on relentless personalization, fanatical follow-up that generated 65% of sales from referrals, an unmatched work ethic, and deep empathy that focused on solving customer needs rather than pushing products. His methods—including the 250 Rule and systematic relationship building—translate perfectly to modern media sales, where success still depends on human connection over digital metrics. His legacy proves that in an age of automation, the fundamentals of genuine care, consistent follow-up, and serving others remain the true differentiators for extraordinary sales results.

Big Tech companies like Apple, Amazon, Google, and Meta are increasingly investing in traditional media—such as newspapers, radio, and TV—to build trust, reach broader audiences, and manage their reputations. Apple uses full-page print ads to promote privacy, Amazon advertises on local radio to support hiring, and Google sponsors public radio to enhance brand credibility. Despite their dominance in digital advertising, these companies recognize the unique value of traditional media’s trust, attention, and community connection. Local media outlets can leverage this trend by emphasizing their credibility, loyal audiences, and hyper-local reach. If Big Tech sees value in traditional media, local advertisers should too.

This glossary provides definitions of key concepts, technologies, and methodologies in the field of Artificial Intelligence (AI). It covers foundational terms from machine learning, deep learning, natural language processing, computer vision, and ethical AI practices. It is your quick reference to demystify Al jargon and help understanding and informed discussions in AI-related projects.

Major broadcast and cable TV news outlets saw significant growth in social video engagement in March, with Fox News, CBS News, CNN, and MSNBC all reporting double-digit increases in both unique viewers and minutes watched on Facebook and YouTube. This surge highlights the growing demand for video news content on social platforms—even among older audiences. For local media, it’s a signal to double down on social video strategies, leveraging local storytelling to drive attention, engagement, and advertiser value. Local stations that repurpose strong content for social platforms and track watch time—not just views—can unlock new growth and revenue opportunities.

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate? We are racing toward a critical decision about technology and human interaction, one that could create a divide between technologists and those who prefer human engagement. It has been said that GPT was released to acclimate us to artificial intelligence.

At a time when employees are leaving their jobs in record numbers, focusing on the relationship between leaders and direct reports is critical. Having a great boss should be a desirable feature of an organization’s leadership culture. Yet despite earnest attempts in training and development, we have a long way to go. Gallup reports that one in two U.S. adults have left their job to get away from their manager and improve their overall life at some point in their career.

Traditional leadership approaches are destroying innovation potential at an alarming rate, with 76% of employees reporting their best ideas die in bureaucratic approval processes. In my two decades coaching Fortune 500 executives, I’ve witnessed how outdated leadership practices consistently undermine creative potential and organizational growth.

These are examples of objections we often hear in the middle to the end of the sales cycle. One thing that hasn’t changed in the wake of COVID-19 is the necessity of sales professionals to respond effectively to buyer objections. Objections are explicit communications from a prospect that they are resisting or not planning to move forward with a purchase, which become a barrier to advancing and closing the sale.

BrightEdge’s 2025 industry report shows that AI-driven search is growing rapidly, but organic search remains the dominant driver of conversions and brand visibility. While AI referrals account for less than 1% of total traffic today, they are doubling month over month, signaling a major shift in how consumers discover products and services. For local media sales reps and ad agencies, this means combining traditional SEO with strategies that help clients appear in AI-generated results—through structured data, authoritative content, and local media mentions. The report emphasizes that local credibility and trusted content are becoming essential signals for AI models, giving local publishers and agencies a competitive edge. The key takeaway: success in 2025 requires selling not just impressions, but discoverability across both search and AI ecosystems.

Digital Media and Technology, Industry Press Highlights

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