Retaining top talent is the essential business strategy in 2022, with 87 percent of organizations citing it as important or critical. To reduce voluntary turnover, which 39% of organizations believe will increase greatly or moderately this year, organizations seek to re-imagine several elements of human capital management. Career development sits at the top of the list.

Undoubtedly, many Boomers would agree the “OK Boomer” meme is a minor skirmish compared to the classic “Generation Gap” they experienced during the 1960s. Despite, these age-old generational disagreements, Baby Boomers are generally in a very good place. Thousands are retiring daily, but they and those who are still working are more active, healthier and more involved in social issues than previous generations.

Clipping mdash; the practice of sharing short video segments from longer content across social platforms mdash; is emerging as a stealthy but effective advertising strategy. Initially driven by influencers, this tactic is now attracting major brand dollars, offering new revenue opportunities for local media outlets. While still flying under the radar of regulatory oversight, clipping offers a model of snackable, high-engagement content that local newspapers, magazines, TV stations, and digital sellers can learn from or even leverage. Local media sellers must consider how to integrate or compete with this trend as advertisers look for fast, viral exposure over traditional placements.

Local TV news is certainly not perfect. Complaints include too much focus on traffic accidents, fires, crime, etc. that affect too few citizens; not enough in-depth reporting on local government and issues; and over-dressed, over-manicured and over-coiffed announcers/personalities. Despite these and other shortcomings, a number of recent studies found that local TV news is trusted and believed more than all other news sources.

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The political advertising landscape for the 2026 cycle is being redefined by four key trends critical for local media and ad agencies. First, campaigns are shifting spending toward localized content creators and micro-influencers to achieve targeted reach, demanding that media outlets partner, not just compete, with these organic strategies. Second, Artificial Intelligence is moving into the creative front-end of advertising, pressuring agencies to adopt AI tools for creative optimization and requiring media sellers to articulate the unique, human value of their inventory. Third, the scrutiny on high-pressure digital fundraising tactics creates an opportunity for trusted local media channels to host high-credibility, nuanced campaign narratives. Finally, new, affordable AI-powered systems are enabling the professionalization of down-ballot races, dramatically expanding the pool of sophisticated local ad buyers.

Nov 12, 2024 | Digital Media and Technology, Industry Press Highlights Executive Summary: Pinterest has positioned itself as a top destination for holiday shopping this...

PPC advertising is surging in popularity thanks to its scalability and fast turnaround. Adrian Falk outlines five key trends reshaping social advertising: short-form video, AI-generated content, Messenger-based campaigns, micro-influencer UGC, and automated AI targeting. For local media sales teams, these shifts highlight new opportunities to integrate digital tactics into traditional campaigns and drive better results for small and mid-size advertisers. Embracing these trends can position local media as savvy digital partners mdash;not just legacy platforms.

The best sales teams get into an aligned operating rhythm and execute using agreed-upon best practices. So many sales organizations operate with frontline sales managers “doing their own thing.” It reminds me of the times I spent watching my step-daughter’s Pee Wee/youth soccer games when she was growing up. She played in an all-girl league, and wherever the ball rolled, the ponytails followed.

A new partnership between advertising platform Innovid and SiriusXM Media is bringing digital audio into the spotlight by integrating it into the same ad server tools used for video, display, and social media campaigns. For local media sellers — from newspapers and magazines to billboards, digital, and TV — this signals a major shift in how digital audio will be valued in ad models going forward. The collaboration promises better measurement, clearer attribution, and more trust in the value of audio advertising, especially for local markets. With new tools offering deeper insights and cross-channel consistency, digital audio is stepping into a more equal role within the ad ecosystem.

AI is delivering speed for local media reps and agency teams—but it’s also quietly raising expectations, widening job scope, and bleeding work into breaks and after-hours. The risk isn’t just burnout; it’s weaker judgment, lower-quality output, and clients overwhelmed by too many “options” instead of clear recommendations. The winning edge in 2026 won’t be who prompts best—it’ll be who builds smart guardrails so AI accelerates the work without consuming the people doing it.

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There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.

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Historically, the interaction between the credit collections department and the sales team has been an adversarial relationship. The credit collections team believes that salespeople have no concern for collections and just want to sell to anyone to make commissions and meet quotas. The sales team sees the credit collections department as an obstacle to opening new accounts and closing deals.