You are a modern leader, one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team’s contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.

In a world that never stops evolving, how ready is your team to pivot, innovate, and lead?
At Marketing Insights, we understand that adaptability isn’t just an asset—it’s a necessity.

Success today demands more than just strategy; it requires flexibility, creativity, and the courage to embrace uncertainty. The best marketers and leaders thrive by turning challenges into opportunities, crafting fresh narratives, and continuously reinventing their approach to connect with changing audiences.

This collection of quotes celebrates the power of:
⚡Embracing change as a catalyst for growth.
⚡Harnessing innovation to solve problems in new ways.
⚡Cultivating flexible thinking to stay ahead in a shifting landscape.

Follow Sarah, a fictional seasoned local media sales rep, as she explores how AI can help her work smarter and sell more effectively. Through tools like Mailchimp, HubSpot, and Drift, she automates routine tasks, prioritizes high-value leads, and personalizes her outreach. AI also helps her optimize ad performance, manage social media, and generate compelling proposals—freeing up time for strategic selling. Sarah’s journey illustrates how any sales rep can start small with AI, build confidence, and gain a competitive edge in today’s fast-paced media landscape.

As a sales manager, it’s important that you continually take new courses of action to help your team generate more sales. Here are six practical methods you should consider. 1. One-on-One Coaching By helping your sales representatives to become more skilled and confident in their approaches, regular coaching is crucial. Yes, as a sales manager you’re sure to have a busy schedule, so finding the time to coach your team to assist them in their skills and confidence levels may be difficult. But don’t lose sight of the end goal.

Rare Beauty launched a groundbreaking scratch-and-sniff billboard campaign in New York City to promote its first fragrance, blending traditional out-of-home advertising with geogated mobile sampling via Shopify’s Shop app. This innovative approach allows passersby to experience the scent and request a free sample by scanning a QR code, turning static media into an interactive, trackable experience. The campaign highlights how sensory engagement and digital integration can drive product trials and social sharing, especially among Gen Z consumers. Local media sellers and ad agencies can draw inspiration from this strategy to create tactile, tech-enabled campaigns that connect physical presence with digital action. Ultimately, Rare Beauty’s activation demonstrates how out-of-home media can evolve into immersive brand experiences that deliver measurable results.

Nov 12, 2024 | Digital Media and Technology, Industry Press Highlights Executive Summary: Pinterest has positioned itself as a top destination for holiday shopping this...

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Cub Cadet Ultimate Steering Wheel Event! — Take control of your yard this spring with unbeatable deals on Cub Cadet equipment.
• Good Times Start With Great Deals From Kawasaki! — Power up your adventures with savings that keep the fun rolling.
• Mitsubishi Motors Spring Sales Event! — Hit the road with spring-ready deals on dependable vehicles.
• Gravely Mow the Distance Sales Event! — Get the job done with performance mowers built to go the extra mile.
• Firestone Ag Spring Savings! — Reliable tires and spring specials that keep your equipment moving.
• Great Plains Spring Sales Event! — Equip your farm for success with offers on top-performing implements.
• Valspar Spring Rebate Event! — Freshen up your space with color and savings that brighten the season.

When you are building a sales force or a sales team, you will hire people that have been trained by other sales organizations. The range of different sales training will go from no training to a one-day sales training to a professional level of training that included a development plan and coaching. One of the challenges of achieving your sales goals is the variation of competencies and skills across your sales force.

Far too often, we underestimate the value of the sales conversation when it comes to winning deals. The reality is that you have never won a deal without a meaningful sales conversation, nor have you ever lost a deal without one. The conversation itself is the vehicle through which deals are won or lost. Yet, many sales representatives wrongly believe that their solution is the star of the show. They assume that if they present their solution effectively, success will follow. However, your competitors have solutions that closely match yours, resulting in a kind of solution parity.

Weekly Newsletter January 26, 2026

Today’s Media Map is as complex and dynamic as the map of the Earth – the winds of change erode the high points, the fastest-flowing channels can be reduced to a trickle or disappear entirely and unpredictable forces can suddenly and dramatically alter the landscape.

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!

• Ford Truck Month Sales Event! — Drive into spring with incredible deals on rugged and reliable Ford trucks.
• Polaris Snowmobiles Spring Sales Event! — Hit the trails with adventure-ready savings on Polaris snowmobiles.
• LS Tractor Spring Savings Roundup! — Equip your farm for success with deals on dependable LS tractors.
• Jeep Declaration of Deals Sales Event! — Conquer every road and trail with spring savings on Jeep vehicles.
• Spartan Mowers Gear Up Sales Event! — Tackle your lawn like a pro with performance mowers built to last.
• Browning 2nd Amendment Rebate! — Get rewarded with rebates on Browning firearms this season.
• The Nissan Now Sales Event! — Hit the road in style with spring-ready deals on Nissan vehicles.

Legacy media is gaining renewed relevance because marketers are starting to see the limits of a media marketplace driven too heavily by automation, cost efficiency and interchangeable performance metrics. For local radio, TV, cable, print, outdoor and digital companies, the opportunity is to sell not just inventory, but strategic partnerships built on trust, context, creativity and market-level influence. The winners will be the media organizations and agencies that can combine local audience relationships with integrated ideas that help advertisers stand out in an increasingly commoditized environment.

Picture the media landscape as an elevated plateau. TV and digital share the safe center, with radio (audio would be a better category name), direct mail and OOH (outdoor, theater, etc.) in close proximity. Near the edge of the plateau, magazines have dug in their heels trying to stop any further slide towards the cliff. Newspapers, however, are teetering on the brink, an ill wind or loose footing could send...

Any treatment of the topic of power in the workplace is sure to generate energy. (OK, sorry for the bad pun.) Add in guidance that the pursuit of power might be healthy and lead to personal, group and organizational success, and, well, the discussions are sure to become high-voltage. (Stop me.) Yet, I argue that your relationship with power — specifically cultivating power — is essential for your success and the success of the people around you.