Remote work was on the rise before the 2020 pandemic. But now the model is here to stay. In the last year or so, many homebound knowledge workers have adjusted their typical office routine. The benefits range from money saved on commutes to the ability to hire more geographically diverse applicants. But there are challenges, too. After 11 months of working from home, staying consistently productive and tuned in to the needs of the rest of your team may be difficult.

You’ve got questions, we’ve got answers. Hi, I’m Kevin Eikenberry, answering the questions that new and frontline leaders ask us. Actually, it’s our goal to help all leaders be more productive, successful, and confident. And this video series is just one way we do that. Today, I’m asking the question. How do I get people to follow me?

It’s time to take a deep breath and stop all the hand wringing about the demise of TV, as a content and advertising medium, and the ascendancy of digital, as TV’s replacement. It hasn’t happened and is unlikely to occur like the “sky-is-falling” advocates claim it will. A good place to start is THE MEDIACENTER’s August 2016 Online Newsletter.

Mark Zuckerberg’s journey from a Harvard dorm room to leading Meta showcases his visionary leadership, product-first mindset, and resilience under pressure. He built Facebook by prioritizing user experience, embracing bold risks like acquiring Instagram and pivoting to the metaverse. His management style emphasizes mission-driven culture, strategic delegation, and long-term thinking. Case studies such as the Cambridge Analytica response and Meta’s global expansion highlight his ability to lead through crisis and scale effectively. Local media sales reps can learn from his approach by innovating, embracing technology, building trust, and thinking beyond short-term wins.

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Before my first undercover assignment, I was sent back to the Behavioral Science Unit at the FBI Academy for a series of psychological tests to determine my level of self-awareness. I was disappointed because I expected to learn how to scissor-kick in high heels to take down a guy twice my size. At least, that’s how movies portray it. Alas, not for the first time did I learn that movies are entertainment with a tenuous grasp on reality.

The media has been filled with stories about a so-called “retail apocalypse,” citing the large number of store closings, abandoned and eerily quiet shopping malls and the explosion of the Amazon phenomenon (and online shopping in general) as some of the primary reasons. It’s true that retail has been battered and bruised during the past years, especially 2017, but just as life must evolve to sustain itself, so must retail.

In 2026, consumers are “functional but fragile”—still spending, but doing it like risk managers, trading down in some categories while selectively splurging in others. For local advertisers, the winning message isn’t “buy now,” it’s “this makes sense now,” with creative built around certainty (clear pricing, time guarantees, risk reducers) and campaigns tailored to neighborhood-level “microeconomies” and fast-moving local “microevents.” For local media sellers and agencies, the smartest packages combine reach (broadcast/OOH), trust (print/premium local context), and friction removal (digital tools like scheduling, offers, retargeting) to move hesitant shoppers from permission → planning → action.

There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will find these experts arguing over the best way to make a cold call. One expert will focus on how you introduce yourself, while another will claim that they can improve your chances of a conversation and acquiring a first meeting. It is rare to see the cold call expert offer anything important outside of their chosen area of focus.

From Poverty to Global Influence - The Man Who Transformed How the World Thinks About Success
Napoleon Hill, born into poverty in rural Virginia, rose to global prominence by pioneering the modern philosophy of success through his groundbreaking work, Think and Grow Rich. His life changed after a pivotal meeting with Andrew Carnegie, who challenged him to study and distill the habits of 500 of the most successful people of the era. Hill’s research led to the creation of 17 principles of achievement, including Definiteness of Purpose, the Mastermind Principle, and Applied Faith—concepts that remain foundational in personal and professional development. His teachings are especially relevant to media sales and ad agency professionals, offering strategies for goal setting, resilience, collaboration, and client success. Hill’s legacy endures as a blueprint for turning adversity into advantage and ambition into achievement.

What is the role of advertising? Aside from helping to sell a product or service, advertising has several key benefits in terms of reinforcing a company’s marketing efforts, providing information to customers and the marketplace, and creating and enhancing a company’s identity and image. Advertising helps create awareness for a business, reach new customers and different demographics, keep loyal customers and stay ahead of competition.

Howard Schultz transformed Starbucks from a small Seattle coffee retailer into a global brand by reimagining the coffeehouse as a “third place” between home and work. Inspired by Italian espresso culture, he emphasized customer experience, employee well-being, and community connection. Schultz’s leadership style—rooted in empathy, vision, and purpose—helped Starbucks navigate early skepticism, rapid growth, and brand challenges. His story offers valuable lessons in emotional branding, consistency, and people-first leadership for marketers, media professionals, and entrepreneurs alike.

Mary Wells Lawrence, the first woman to found and lead a major advertising agency, revolutionized Madison Avenue by blending theatrical flair with emotional storytelling. Her agency, Wells Rich Greene, created iconic campaigns like “I ♥ NY ” and “Plop, plop, fizz, fizz,” turning brands into cultural touchstones. She believed advertising should feel like cinema—bold, visual, and deeply human—and used style as both strategy and statement. Despite facing industry sexism, health challenges, and the eventual closure of her agency, she remained a mentor, a visionary, and a relentless advocate for reinvention. Her legacy lives on in every ad that dares to be bold and every woman who dares to lead with both brilliance and elegance.

The future never waits for anyone or anything. It is eager and enthusiastic, even obsessed, with becoming the present. The future is an express train through history – and we’re all on board. The future never waits for anyone or anything. It is eager and enthusiastic, even obsessed, with becoming the present. The future is an express train through history – and we’re all on board.

Regular exercise is a game-changer for local salespeople, enhancing productivity, mental resilience, and overall well-being. Physical activity improves cognitive function, boosts energy levels, and reduces stress, leading to better performance in sales tasks. By incorporating fitness into your daily routine, sales professionals can manage time more effectively and build confidence. This story explores the profound impact of regular exercise on sales productivity, backed by research and expert insights.