Fuel your week with these can’t-miss co-op deals!

• Cadillac Certified Service Winter Ready Service Event! — Keep your Cadillac performing at its best! Take advantage of this service event and stay winter-ready all season long.
• Simmons Beautyrest Presidents Day Sale! — Sleep better, save bigger! Enjoy exclusive savings on Simmons Beautyrest mattresses and upgrade your rest for less.
• January Special Offers From Buick! — Start the year in style! Explore special offers on Buick models this month and drive away with exceptional value.
• G3 Boats Boat Show Season to Save! — Make waves without breaking the bank! Take advantage of boat show deals on G3 Boats and get ready for a summer on the water.
• Get a Year of Great Grass With Scotts! — Lawn care made easy! Grab special offers from Scotts and keep your yard lush, green, and picture-perfect all year.
• Polaris Start the Year Off Road Sales Event! — Adventure awaits! Gear up with exclusive savings on Polaris off-road vehicles and make every ride epic.
• The Ferris Thaw Event! — Spring into action! Save on Ferris mowers this week and keep your lawn looking pristine, no matter the season.

Weekly Newsletter December 15, 2025

The Baby Boomers were much heralded; their children, Generation X, were somewhat ignored by comparison; and Generation Y, the Millennials, have been discussed and dissected for most of the last 10 years and continue to be probed and closely scrutinized under the microscope of marketing research.

The FTC’s March 13 warning letters to 97 dealership groups signal that auto advertising is entering a period of sharper scrutiny, especially around price transparency, mandatory fees, financing conditions and vehicle availability. For local media sellers and ad agencies, this is not just a compliance issue but a business issue, because misleading offers can undermine campaign performance across radio, TV, print, digital and outdoor by eroding consumer trust. The opportunity for media professionals is to help dealers create cleaner, more consistent and more credible messaging that improves both legal defensibility and sales effectiveness.

In the ever-evolving world of advertising, choosing the right media platform can make all the difference. Whether you’re looking to reach a broad audience with television or tap into niche markets with podcasts, every media type offers unique advantages for advertisers. Our in-depth PDF guide, Why Media?, breaks down the benefits of various advertising platforms—from traditional outlets like newspapers, television,

Selling is a craft. It’s a performance. It’s also a bit of a mystery. Why is it that two salespeople who work for the same manager have different results? Both salespeople sell the same thing, to similar clients, at the same price. If one salesperson complains about an underhanded competitor, another salesperson has little trouble dispatching that same competitor. Let’s agree to call this “the variability of individual results.”

Judgment is the ability to make good decisions. It’s a complex phenomenon requiring the ability to observe and understand things, draw upon knowledge and experience, form an opinion, and reach a decision. It entails discerning, comparing, and making considered decisions.

Beauty shoppers are increasingly getting inspiration and product guidance from TikTok and AI chatbots—then buying online, often from Amazon—leaving traditional department-store counters with less influence. In response, big retailers are rebuilding beauty floors around experiences and services (tech tools, interactive displays, bookable treatments) that feel impossible to replicate in a scroll. For local media sellers and agencies, the lesson is clear: sell “the spark” (discovery content, local creators, and trusted guidance) that drives store visits, not just ad inventory. Packaging that into sponsorable franchises and event-driven campaigns helps local beauty advertisers compete on confidence and community—not just convenience.

Even after a modern history of 70+ years (and many more years in development), the TV set is still a magical device. Never has it been more of the doorway into an endless entertainment adventure than today. It is also a companion, a teacher, a breaker of barriers between people and nations and a special source of warmth and solace after a long day – like a member of the family.

Rupert Murdoch is a transformative figure in global media, known for building one of the most powerful and controversial media empires in history. From inheriting a small Australian newspaper to founding Fox News and acquiring The Wall Street Journal, he reshaped journalism, politics, and entertainment across continents. Murdoch’s unique blend of editorial influence, aggressive business tactics, and strategic risk-taking set him apart from traditional media owners. Despite facing scandals and criticism, his legacy endures as a blueprint for media dominance and disruption. His story offers valuable lessons in vision, resilience, and the power of owning the narrative.

For local media reps, sales managers, and agency pros, a disciplined Client Needs Analysis separates order-taking from consultative selling.
A disciplined Client Needs Analysis (CNA) turns a sales call from pitching into diagnosing—aligning every tactic with one clear business objective and a simple success metric. By mapping the customer, current funnel, decision path, and constraints up front, local media sellers and agencies cut guesswork, right-size budgets, and set renewal criteria before a dollar is spent. The process is practical: do the homework, ask targeted questions, define the KPI, establish instrumentation (tracking numbers, landing pages, promo codes), and close with a one-page brief and same-day recap. Avoid common traps—rushing to inventory, juggling too many KPIs, and ignoring capacity—and make CNA a team habit through inspection, role-play, and consistent post-call summaries. The payoff is faster deals, cleaner creative, measurable outcomes, and higher retention—because clients fund what they understand and can track.

Fuel your advertising with these can’t-miss promotions this week!
• Buick Certified Service Summer Ready Service Event! — Keep your Buick running smooth all summer.
• Vermeer Offers That Get Better and Better! — Great deals on powerful equipment.
• Dal-Tile Summer Sale! — Refresh your floors with summer savings.
• Hyundai Getaway Sales Event! — Hit the road with special deals on Hyundai.
• Polaris Slingshot Showstopper Summer Sales Event! — Stand out with exciting savings.
• Club Car Golden Opportunity Savings! — Save big on golf and utility vehicles.
• Simmons Beautyrest Labor Day Sale! — Rest easy with mattress deals for Labor Day.

Part 1 of this two-part Special Report focused on the current data and insights on consumers’ behaviors, perceptions and attitudes. Brands and retailers can’t develop, implement and manage strategies and tactics to “reach, attract, capture and retain” consumers until they understand how consumers think about the buying process and the path they choose for each unique purchase journey.

Local media sales professionals and agency teams face rising operational pressures, making disciplined time management a critical competitive advantage in a fast moving advertising environment. By prioritizing tasks, implementing structured systems such as time blocking, and leveraging digital tools, professionals can convert daily chaos into predictable, high value workflow. A new force—client expectation inflation—has intensified the need for clearer boundaries, faster decision frameworks, and consistent communication rhythms. Those who master time not only improve personal productivity, but gain an edge in responsiveness, strategic insight, and long term client retention. close

Before my first undercover assignment, I was sent back to the Behavioral Science Unit at the FBI Academy for a series of psychological tests to determine my level of self-awareness. I was disappointed because I expected to learn how to scissor-kick in high heels to take down a guy twice my size. At least, that’s how movies portray it. Alas, not for the first time did I learn that movies are entertainment with a tenuous grasp on reality.