Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Larson Spring Sale! — Refresh entryways with stylish, secure storm doors designed for durability, ventilation, and everyday comfort—now available with seasonal savings customers will love.
• May is Maytag Month! — Deliver powerful performance and dependable appliances built to handle real life, backed by special offers that make upgrading easier than ever.
• Broil King Free Cover Offer! — Elevate outdoor cooking with premium grills engineered for performance, paired with a free cover to keep the experience going all season long.
• Polaris Get Ready to Ride Sales Event! — Get adventure-ready with high-performance off-road vehicles built for power, control, and unforgettable outdoor experiences.
• Mercury Marine Catch the Right Deal Promotion! — Help customers hit the water with confidence using reliable, high-quality marine engines and exclusive savings for the season ahead.
• Hustler Spring Sales Event! — Tackle lawn care with ease using durable, high-performance mowers designed for comfort, efficiency, and professional-grade results.
• Karastan Style Meets Savings Event! — Transform any space with beautifully crafted carpets and rugs that combine timeless design, premium quality, and limited-time savings.

It’s become high fashion to declare the future of selling is “virtual.” While F2F, telephone, text, and other approaches will continue to exist, everything is moving to virtual. Usually, there’s a whole bunch of data to support why this is important. For example, sales people can make back to back sales calls through the whole day.

Consuming in a World of Contrasts It appears many (if not most) Americans are living one life with two contrasting mindsets. Understanding these mindsets is the first step in understanding how consumers are evolving and creating challenges and opportunities to retailers.

As a former sales manager and c-suite executive leader, and now working alongside sales managers to help them grow their teams, I know that a sales management career can really make an impact. Sales managers are your frontline leaders. They work with their teams to focus on goals and objectives for the organization. Sales managers direct expectations, show people and instruct people in ways to achieve the company goals. Being a sales manager is extremely trackable and measurable.

(By Alec Drake) The holy grail of inventory and yield management is to reach sellout at preferred prices when demand is extinguished. This pursuit of maximum revenues is a core responsibility for sales managers selling their OTA inventory. When demand is not there to drive inventory pressure and revenue, we should intensify our focus on unsold inventory (Spoilage).

Urban One, founded by Cathy Hughes in 1980, has grown from a single AM radio station into the largest African-American-owned multimedia company in the U.S., dedicated to amplifying Black voices across radio, television, digital, and integrated marketing. With the strategic leadership of her son, Alfred Liggins III, the company expanded into TV One, iOne Digital, and Reach Media, becoming a trusted cultural and commercial force. Their mission—“Information is Power”—has guided their programming and community engagement, making them a vital voice during pivotal moments in Black American history. Urban One’s story offers powerful lessons in authenticity, audience connection, and adaptability for advertisers and media professionals alike.

AI Overviews are accelerating a shift toward “Google Zero,” where users get answers without clicking through, weakening the value of organic search traffic. That is a warning sign for publishers and marketers, but also an opening for local media sellers and agencies to reposition radio, TV, cable, print, outdoor, and digital as channels that build top-of-mind awareness, trust, and demand before a search ever happens. In a world where discoverability is increasingly controlled by answer engines, advertisers may place greater value on media that makes brands known, remembered, and hard to ignore.

Every season has its attractions and unique vibe, but the summer is particularly appealing. Nature is alive and green and the sun is warm, providing the perfect landscape and climate for endless fun, family gatherings and opportunities to relax and drain some stress and anxiety from our complex, busy lives. Some might think watching TV is the antithesis of summer compared to being physically active, enjoying the abundance...

Thanksgiving weekend remains a cultural and commercial powerhouse, with 88% of U.S. adults planning to spend $127 billion despite economic uncertainty. Millennials and Gen Z lead the charge, driving omnichannel shopping behaviors that blend online convenience with in-store experiences. Consumers are highly motivated by deals, with nearly three-quarters using the weekend to stock up on essentials and 63% leveraging AI tools to find the best offers. For local media sellers and ad agencies, this is a prime opportunity to position radio as the holiday companion—trusted, local, and omnipresent—while bundling it with digital extensions for maximum reach. The big takeaway: Thanksgiving weekend isn’t just about transactions; it’s about rituals, meaning, and community—making local media the perfect bridge between brands and consumers.

From Charity Clothes to Global Influence: The Foundation Years
Brian Tracy transformed himself from a poverty-stricken high school dropout in Prince Edward Island into one of the world's leading success and sales authorities through systematic self-education and disciplined study of masters like Napoleon Hill and Dale Carnegie. He developed practical systems like the ABCDE priority method, the 10-goal system, and consultative selling techniques by treating real-world sales interactions as scientific experiments to refine his approach. His influence has reached millions across 58 countries through books, seminars, and audio programs that prove success comes from systematic daily habits and continuous learning rather than natural talent. Tracy's enduring legacy demonstrates that ordinary people can achieve extraordinary results by consistently applying his learnable systems for time management, goal-setting, and sales psychology.

Dale Carnegie’s journey from farm boy to global authority on communication offers timeless lessons for anyone in advertising or media sales. His story reveals how empathy, listening, and relationship-building—not just data or persuasion—drive real influence and long-term client trust. Carnegie’s principles, like making others feel important and speaking in terms of their interests, are directly applicable to pitching, negotiating, and retaining clients in today’s competitive media landscape. Reading his story isn’t just inspiring—it’s a masterclass in the human side of selling that every ad professional should revisit.

Recognize the Humanity in Others as You Navigate Workplace Conflict To effectively navigate workplace conflict, prioritize connecting with the human at the center of it all. Begin by acknowledging the situation and expressing your optimism about finding a resolution collaboratively.

Success isn’t always about the big moves—it’s about what you do next.
At Marketing Insights, we know that follow-up isn’t just a task—it’s a mindset.

In marketing and sales, progress often comes down to consistency, presence, and the willingness to stay engaged even when results aren’t instant. Follow-up builds relationships, nurtures trust, and shows you’re in it for the long haul—not just the quick win.

This collection of quotes highlights:
✨ The power of staying visible and persistent
✨ How follow-through builds lasting credibility
✨ Why momentum is created through meaningful, consistent touchpoints

The 2025 Marketing Brew Summit revealed that agility is now the defining skill in marketing, with 87% of marketers calling it essential as the industry rapidly evolves toward 2026. Marketers are shifting focus from AI upskilling to experimenting with new channels—especially social, influencer, and emerging platforms—while simultaneously prioritizing better attribution and outcome-based measurement. Despite this ambition, most teams remain under-resourced and structurally slow, forcing marketers to “do more with less” and improvise speed within rigid systems. For local media sales teams and agencies, the insights signal opportunity: agile local campaigns, modular testing packages, and measurable ROI can outperform national one-size-fits-all models. The future of local marketing success will depend on turning experimentation into strategy, measurement into proof, and community engagement into long-term brand value.

As with all other advertising media, out-of-home is just as vulnerable to and enhanced by technology. According to the Outdoor Advertising Association of America (OAAA), 2015 revenues increased 4.6% to a total of $7.3 billion, a significant improvement over 2014’s weak numbers.