Marketing Insights - Marketing Insights

The AI Ad Race Has Begun. Local Markets Still Have an Edge

Major ad agency, Publicis Groupe’s claim that 86% of its first-quarter 2026 revenue was tied to AI-powered capabilities signals that artificial intelligence is no longer an experimental side project in advertising. For local ad agencies and media sellers, the message is clear: AI will increasingly shape planning, targeting, creative, optimization and reporting, but human judgment will still determine whether campaigns actually work. Radio, TV, cable, print, outdoor and digital sellers should use AI to become faster, smarter and more consultative—without surrendering the local knowledge and trust that remain their competitive advantage.

AI Disclaimers Are Creating a New Trust Problem for Political Advertising

A new study from the American Association of Political Consultants Foundation suggests that AI disclaimers on political ads may be reducing voter trust rather than improving transparency. For local media sellers and ad agencies, the lesson is clear: political advertisers will need more than legal compliance—they will need credible media environments, careful creative execution and voter-sensitive messaging. Radio, TV, cable, print, outdoor and digital platforms can strengthen their value in political campaigns by helping candidates communicate clearly, disclose responsibly and avoid turning transparency into suspicion.

What Google Zero Means for Agencies, Advertisers, and Local Media Sellers

AI Overviews are accelerating a shift toward “Google Zero,” where users get answers without clicking through, weakening the value of organic search traffic. That is a warning sign for publishers and marketers, but also an opening for local media sellers and agencies to reposition radio, TV, cable, print, outdoor, and digital as channels that build top-of-mind awareness, trust, and demand before a search ever happens. In a world where discoverability is increasingly controlled by answer engines, advertisers may place greater value on media that makes brands known, remembered, and hard to ignore.

Instant Money Makers Week of 4/20/2026

Kick off the week strong with these must-run co-op campaigns your customers will be excited to promote!
• Larson Spring Sale! — Refresh entryways with stylish, secure storm doors designed for durability, ventilation, and everyday comfort—now available with seasonal savings customers will love.
• May is Maytag Month! — Deliver powerful performance and dependable appliances built to handle real life, backed by special offers that make upgrading easier than ever.
• Broil King Free Cover Offer! — Elevate outdoor cooking with premium grills engineered for performance, paired with a free cover to keep the experience going all season long.
• Polaris Get Ready to Ride Sales Event! — Get adventure-ready with high-performance off-road vehicles built for power, control, and unforgettable outdoor experiences.
• Mercury Marine Catch the Right Deal Promotion! — Help customers hit the water with confidence using reliable, high-quality marine engines and exclusive savings for the season ahead.
• Hustler Spring Sales Event! — Tackle lawn care with ease using durable, high-performance mowers designed for comfort, efficiency, and professional-grade results.
• Karastan Style Meets Savings Event! — Transform any space with beautifully crafted carpets and rugs that combine timeless design, premium quality, and limited-time savings.