Fuel your week with these can’t-miss co-op deals!
• The Yamaha Holiday Sales Event! — Hit the road or the trails with Yamaha’s holiday deals on motorcycles, ATVs, and more.
• The Bosch Kitchen Sales Event! — Upgrade your kitchen with Bosch appliances and enjoy incredible seasonal savings.
• Browning Safes Holiday Savings Rebate! — Keep what matters safe with Browning’s secure storage solutions — now with holiday rebates.
• Holiday Offers From Weber! — Make every meal memorable with Weber grills and accessories at festive prices.
• Honda Gifts That Go Sales Event! — Gear up for adventure with Honda powersports and seasonal specials.
• Cash in on Year-End Savings From Bobcat! — Tackle any project with Bobcat equipment while enjoying end-of-year savings.
• Stearns Foster New Year’s Event! — Sleep better in the new year with Stearns Foster’s luxury mattress deals.

For local media reps, sales managers, and agency pros, a disciplined Client Needs Analysis separates order-taking from consultative selling.
A disciplined Client Needs Analysis (CNA) turns a sales call from pitching into diagnosing—aligning every tactic with one clear business objective and a simple success metric. By mapping the customer, current funnel, decision path, and constraints up front, local media sellers and agencies cut guesswork, right-size budgets, and set renewal criteria before a dollar is spent. The process is practical: do the homework, ask targeted questions, define the KPI, establish instrumentation (tracking numbers, landing pages, promo codes), and close with a one-page brief and same-day recap. Avoid common traps—rushing to inventory, juggling too many KPIs, and ignoring capacity—and make CNA a team habit through inspection, role-play, and consistent post-call summaries. The payoff is faster deals, cleaner creative, measurable outcomes, and higher retention—because clients fund what they understand and can track.

Fuel your week with these can’t-miss co-op deals!
• Baby Lock Black Friday Deals! — Stitch up something special with Baby Lock’s sewing machines and accessories — now at festive Black Friday savings.
• Shoot HEVI-Shot Save! — Stock up on HEVI-Shot ammo and take aim at incredible savings this season.
• The Lincoln Wish List Sales Event! — Make your dream Lincoln a reality with exclusive offers and seasonal incentives.
• Fall Into Savings With SunCatcher Pontoons! — Glide into autumn adventures on a SunCatcher pontoon while enjoying fantastic fall deals.
• Get Snow Day Ready With Kubota! — Prepare for winter fun and work with Kubota’s rugged equipment — now at snowy savings.
• Husqvarna Season of Savings! — Tackle your outdoor projects with Husqvarna tools and gear while saving big this season.
• Volkswagen Sign Then Drive Sales Event! — Hit the road in a new Volkswagen with special sign-and-drive offers you don’t want to miss.

Steve Jobs fused craftsmanship and commerce, turning Apple into a culture-shaping brand through ruthless focus, taste as strategy, and storytelling that sold meaning before specs. Formed by a machinist father’s “back of the cabinet” ethic, Reed calligraphy, Zen simplicity, and partnership with Steve Wozniak, he built products—and narratives—that felt humane. Fired in 1985, he reinvented himself at NeXT and Pixar, then returned to save Apple by subtracting complexity, staging launches, and insisting on outcomes, even while his perfectionism and abrasiveness carried real costs. His private life—minimalist habits, walking meetings, family, music—underscored a philosophy of clarity and intention. For media sellers and agencies, the playbook is concrete: lead with a promise, reduce to essentials, rehearse obsessively, measure what matters, and “ship”—because trust and renewal are built on disciplined wonder.

Phil Knight built Nike by fusing product truth with narrative power—an introverted runner who learned from coach Bill Bowerman to obsess over small improvements, then turned them into big markets. Starting as a cash-starved distributor, he sold urgently under constraint, listened closely to athletes, and transformed customers into evangelists, culminating in athlete-driven storytelling and “Just Do It.” His strengths—resilience, talent-spotting, and disciplined risk—were shadowed by blind spots (conflict avoidance and early missteps on overseas labor), which he addressed by upgrading systems and standards. For media sellers and agencies, the playbook is clear: start where results are provable, make the calendar your co-seller, keep one simple message, and design measurement that proves lift. The deeper lesson is cultural—treat constraints as creative fuel and build a brand worthy of belief, one disciplined iteration at a time.

Physical retail maintains strong pull despite e-commerce growth, offering local media and agencies key targeting opportunities.

Despite e-commerce growth, 76% of consumers consider in-store shopping a holiday ritual, with three-quarters saying it's essential to feeling festive and connected. Physical stores drive higher-value purchases, as 70% of shoppers feel more comfortable buying premium items in-store versus 30% online, while 72% trust in-store quality more than online options. The research challenges Black Friday's effectiveness, with 84% of consumers preferring deals spread throughout November and December rather than concentrated one-day events. For local media sales reps and agencies, the data suggests opportunities in sustained promotional campaigns, experiential retail messaging, and targeting Gen Z shoppers who show the strongest affinity for in-store discovery.

Fuel your week with these can’t-miss co-op deals!
• Browning Black Friday Rebates! — Gear up for adventure with Browning’s legendary firearms and outdoor gear — now at unbeatable rebate prices.
• Yamaha Outboards’ Fall Into Savings Sales Event! — Hit the water this season with Yamaha’s high-performance outboards and enjoy incredible fall savings.
• BFGoodrich Black Friday Rebates! — Take on any road or trail with confidence and save big on durable, performance-driven BFGoodrich tires.
• Pandora Black Friday Sale! — Celebrate the season with sparkling deals on Pandora’s iconic jewelry — perfect for gifting or treating yourself.
• Upgrade Your Equipment Save Big With Manitou! — Elevate your worksite with Manitou’s trusted equipment and enjoy massive savings this season.
• Kawasaki Good Times Start With Great Deals! — Power your adventures on land or water with Kawasaki’s legendary motorcycles, ATVs, and more at fall sale prices.
• WESTERN’s No, No, No Financing Promo! — Get the equipment you need with zero hassles, zero interest, and zero down — only during WESTERN’s limited-time promo.

Fuel your week with these can’t-miss co-op deals!
• Mercury Marine Ready. Set. Rebate! — Get on the water in style and save big with Mercury Marine’s powerful, reliable engines.
• Maytag Black Friday Deals! — Keep your home running smoothly with unbeatable savings on Maytag appliances built to last.
• Amazing Autumn Deals From KIOTI! — Tackle any project this fall with KIOTI tractors and equipment — quality, performance, and savings all in one.
• Ariens Heroes and Holidays Sales Event! — Celebrate the season and save on Ariens’ trusted outdoor equipment — perfect for every yard hero.
• Simmons Beautyrest Black Friday Deals! — Sleep better and wake refreshed with incredible deals on Simmons’ most comfortable mattresses.
• Skeeter Boats Fall Into Savings Sales Event! — Make waves this season with Skeeter’s top-notch boats and enjoy amazing fall savings.
• Culligan Savings for Your Holiday Wish List! — Treat yourself or your family to clean, refreshing water and big savings on Culligan products this holiday season.

Welcome to the lighter side of local media and marketing! Our cartoon collection is designed to give media managers, account executives, and ad agency pros a fresh, humorous way to connect with clients and colleagues. Whether you're breaking the ice, following up on a proposal, a clever way to say “I get it", or need a way to collect, these cartoons offer a memorable twist on the everyday challenges of selling, planning, creating or collecting. Think of them as conversation starters with a wink—and a nudge toward smarter, more relatable selling, collecting.

Consumers plan to spend an average of $890.49 this holiday season—the second-highest level in 23 years—despite concerns about tariffs and rising prices. About $628 will go toward gifts, showing budgets remain strong even as shoppers grow more value-conscious. While 42% begin browsing before November, 63% plan to buy mainly over Thanksgiving weekend, with 60% finishing in December. Online leads all channels (55%), followed by grocery, department, and discount stores, underscoring the need for integrated digital and local strategies. For local media and agencies, success will hinge on value-driven, well-timed, and locally relevant campaigns that blend digital precision with community connection.

Generative Engine Optimization (GEO) is rapidly reshaping how consumers discover brands as personal AIs and chatbots increasingly replace traditional search. Instead of optimizing for keywords and rankings, marketers must now focus on what AI models “know” — ensuring their brands are cited within AI-generated answers. For local media reps and ad agencies, this shift opens opportunity: helping advertisers craft open, structured, and locally relevant content that AI systems can retrieve and recommend. In this new era, visibility isn’t just about showing up on page one — it’s about being the brand the AI chooses to mention first.

Fuel your week with these can’t-miss co-op deals!
• Wrangler Is a Cowgirl’s Best Friend! — Saddle up in style and comfort with timeless Wrangler favorites made for every adventure.
• Goodyear — Face Every Season With Confidence! — Stay safe on the road with Goodyear’s trusted tires built to handle whatever the weather brings.
• The Grasshopper Fall Reserve Sale! — Get your yard in shape and save big on Grasshopper’s powerful, reliable mowers.
• Sealy Black Friday Sale! — Rest easy and wake refreshed with unbeatable savings on Sealy’s most comfortable mattresses.
• Winchester Black Friday Rebates! — Gear up and save with exclusive Winchester rebates on quality firearms and ammunition.
• Merle Norman Holiday Gift With Purchase! — Treat yourself or someone special to beauty bonuses with every Merle Norman purchase this season.
• The Season of Savings Starts With Michelin! — Drive into the holidays with confidence and comfort, backed by Michelin’s unmatched performance and savings.

Fuel your week with these can’t-miss co-op deals!
• Altoz Think Green Sales Event! — Keep your lawn looking its best while saving big with Altoz’s eco-friendly mowers and equipment.
• Unbeatable Cruise Savings From Princess Cruises! — Set sail on your dream vacation with incredible deals on unforgettable Princess Cruises.
• Lincoln Changing Seasons Call for Changing Tires! — Get ready for the road ahead with seasonal tire deals that keep you safe and confident.
• BMW Motorrad Motober-Fest! — Ride into fall with style and performance—exclusive savings on BMW Motorrad bikes and gear.
• Save Big on Next Summer’s Adventures With Sea-Doo! — Plan ahead for fun on the water with discounts on Sea-Doo watercraft and accessories.
• Fall Comfort Starts With Big Savings From Lennox! — Keep your home cozy and efficient this season with Lennox heating and cooling deals.
• Fall-ing Into Savings With the Outdoor GreatRoom Company! — Upgrade your outdoor space and enjoy fall in comfort with exceptional savings on GreatRoom products.

BrightEdge’s 2025 industry report shows that AI-driven search is growing rapidly, but organic search remains the dominant driver of conversions and brand visibility. While AI referrals account for less than 1% of total traffic today, they are doubling month over month, signaling a major shift in how consumers discover products and services. For local media sales reps and ad agencies, this means combining traditional SEO with strategies that help clients appear in AI-generated results—through structured data, authoritative content, and local media mentions. The report emphasizes that local credibility and trusted content are becoming essential signals for AI models, giving local publishers and agencies a competitive edge. The key takeaway: success in 2025 requires selling not just impressions, but discoverability across both search and AI ecosystems.