Used strategically, body language can emphasize your argument and make it resonate with your audience. Want to really drive a point home with your prospect? Consider walking a few steps toward them. Nodding, smiling, and maintaining eye contact will create a positive and receptive atmosphere. And making small, restrained gestures can project an air of authority and confidence.

No, this isn’t a post on the importance of retention/renewal/expansion, though the underlying principles can impact retention/renewal/expansion. It’s a very different focus on our customers, what they mean to us and what we mean to them. This came up in a discussion, someone was asking about Partners In EXCELLENCE, our GTM process, and our strategies. I mentioned, offhandedly, that we have a principle underlying everything we do. I said, “We are driven by creating customers for life!”

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

Benefit selling is a sales approach that emphasizes the results and value of a product or service. Rather than focusing on what an ad space is—such as a 30-second TV spot or a full-page magazine ad—it focuses on what it does for the client, like boosting brand recognition, increasing foot traffic, or generating leads.

Market Size: The US pediatric healthcare market is estimated at $15.32 billion in 2024, projected to reach $18.64 billion by 2029, growing at a CAGR of 4% (Mordor Intelligence). Total child population in the US: Approximately 74 million, with larger distribution in Urban areas with higher population density (Source: US Census Bureau). Insurance coverage: Approximately 90% of children are insured (Source: Kaiser Family Foundation)

In the ever-evolving world of advertising, choosing the right media platform can make all the difference. Whether you’re looking to reach a broad audience with television or tap into niche markets with podcasts, every media type offers unique advantages for advertisers. Our in-depth PDF guide, Why Media?, breaks down the benefits of various advertising platforms—from traditional outlets like newspapers, television,

A few of the panelists started showing organization charts, discussing how they were restructuring their organizations to improve results. Each chart showed hierarchies of boxes, each with a functional name. Some showed how they were restructuring sales and marketing, moving to a Revenue structure. The presented the “before” and “after” org charts, the only thing that seemed to have changed is the CRO role and a RevOPs hierarchy combining marketing and sales ops.

More sales organizations use a legacy approach than a modern sales methodology. Some of these sales managers may not be interested enough in studying the various ways to approach the sales conversation. As a sales leader, you need a modern sales methodology that teaches clients why they need to change and how they can make key decisions for their business. We are now in the third decade of the 21st century. We have electric cars, supercomputers that fit in our pockets, artificial intelligence, and business models like those used by Uber, DoorDash, Airbnb, and Netflix. Almost everything we once knew has been reimagined. We live in an AC/DC environment, one of accelerating, constant, disruptive change. Given this reality, it’s surprising how many of our peers are still selling with an approach that’s nearly 60 years old, from an era when people watched black-and-white television.

The person you hired wants to be successful, even if they don’t yet know what that means. This new member of your team wants to do good work and succeed. As a sales leader, you must fill in the blanks for the people in your charge. If you don’t set the standards that ensure success, then no one knows what success means, nor will they know what to do and how to win deals.

Industry Press Highlights, Media, Retail, Advertising and the Economy

Industry Press Highlights, Media, Retail, Advertising and the Economy

Industry Press Highlights, Media, Retail, Advertising and the Economy

Industry Press Highlights, Media, Retail, Advertising and the Economy

Industry Press Highlights, Media, Retail, Advertising and the Economy

Industry Press Highlights, Media, Retail, Advertising and the Economy