The squeaky wheels in your organization may also be important sources of innovation. Some of the links between creativity and risk are pretty self-evident. Creativity is all about trying something new, exploring the unknown, and accepting uncertainty and the possibility of failure. In the corporate setting, we understand intuitively that creativity fuels strategy, innovation, and growth. In a world where machines are taking over predictable, tedious tasks,

From the Streets of Detroit to the Guinness Book of World Records
Joe Girard, born to Sicilian immigrants in Detroit's impoverished east side, overcame an abusive childhood to become the world's greatest salesman, selling more retail cars than anyone in history for 12 consecutive years. Influenced by Dale Carnegie, Vince Lombardi, and Napoleon Hill, Girard built his success on relentless personalization, fanatical follow-up that generated 65% of sales from referrals, an unmatched work ethic, and deep empathy that focused on solving customer needs rather than pushing products. His methods—including the 250 Rule and systematic relationship building—translate perfectly to modern media sales, where success still depends on human connection over digital metrics. His legacy proves that in an age of automation, the fundamentals of genuine care, consistent follow-up, and serving others remain the true differentiators for extraordinary sales results.

It’s crucial for every successful leader to understand the motivations and drivers of their direct reports. The best leaders take the time to regularly check in with their team members and ask the right questions to gain valuable insights into how to support and motivate them.

Traditional media—radio, TV, newspapers, magazines, cable, and outdoor—continues to play a vital role in building brand awareness and trust, even as digital platforms dominate the advertising landscape. Despite the rise of programmatic and targeted digital ads, traditional channels offer unmatched transparency, broad reach, and credibility. Growing concerns over digital ad fraud, which costs advertisers billions annually through tactics like click fraud and domain spoofing, are prompting marketers to rebalance their media strategies. Leading brands are integrating traditional and digital media to create full-funnel campaigns that combine mass exposure with precision targeting. As younger audiences rediscover analog experiences, traditional media is proving its resilience and relevance in a hybrid advertising future.

A number of industries and potential advertisers can benefit from grant money. Nonprofit organizations usually rely heavily on grants to finance operations and special projects, but the media can also benefit from these funds. Partnering with a nonprofit organization to apply for grant money gives your station a chance to help the group reach its goals, while generating revenue for your station.

Creativity and innovation are crucial for driving growth and staying competitive in today’s rapidly evolving world. Most people would say that’s true especially for companies that manufacture products. But it’s true for all organizations; for profit companies, nonprofit organizations and government entities.

Back-to-school shopping in 2025 is starting earlier than ever, with 67% of K–12 families beginning purchases by early July—driven by inflation concerns and a desire to secure deals. Despite this early start, 84% of shoppers still have half their shopping left, creating a key opportunity for local media to influence purchasing decisions. K–12 families plan to spend an average of $858, while college households expect to spend $1,325, with electronics, clothing, and supplies topping the list. Online and discount stores remain dominant shopping channels, but local media can boost relevance by promoting value, supporting community events, and tailoring messages to both K–12 and college audiences.

As a sales manager, it’s crucial to avoid common pitfalls that can negatively impact team performance. Here’s how to navigate ten key mistakes: Assuming Everyone Works Like You: Establish clear KPIs to guide different working styles. Hiring Based Solely on Experience: Prioritize performance over experience. Delaying Firings: Act quickly when someone isn’t performing. Failing to Identify Bad Reps: Remove toxic or unproductive reps promptly. Relying on Activity over Results: Focus on outcomes, not just activity. Allowing Low Win Rates: Coach reps, but don’t tolerate chronic underperformance.

Great conversations don’t just happen—they’re sparked by intention.
At Marketing Insights, we know that effective prospecting is where strategy meets connection.

Smart outreach isn’t about volume—it’s about value. It’s being prepared, purposeful, and personal from the very first touchpoint. Whether you're identifying new opportunities or reaching out to potential clients, how you begin sets the tone for everything that follows.

This collection of quotes highlights:
✨ The importance of doing your homework before you reach out
✨ How thoughtful outreach builds credibility and curiosity
✨ The art of turning first impressions into lasting relationships

A new survey suggests many consumers don’t experience digital video and CTV ads as meaningfully more personalized than traditional TV—often because of over-frequency, weak creative rotation, and targeting that doesn’t “feel” relevant on-screen. For local media AEs and agencies, that perception gap is the opportunity: clients don’t want more jargon about targeting—they want a better managed ad experience they can defend. The winning play is to sell “premium delivery” (controls, rotation, sequencing, and proof) so streaming performs better and feels smarter to the viewer.

Imagine you are tapped on the shoulder to lead an upcoming training program for a cohort of soon-to-be first-time managers in your organization. You’re probably flattered, excited and just a bit nervous. While you’ve been successful as a manager, it’s daunting to think about how you will translate your experiences into lessons these new managers can learn from and apply.

As with all other advertising media, out-of-home is just as vulnerable to and enhanced by technology. According to the Outdoor Advertising Association of America (OAAA), 2015 revenues increased 4.6% to a total of $7.3 billion, a significant improvement over 2014’s weak numbers.

Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year. Today’s uncertain economic climate only complicates matters. Many revenue leaders have gone in search of the right tools and strategies to help sellers thrive. And many have turned to sales enablement. At Mindtickle, we recently commissioned a survey of 500+ sales leaders, sales reps,

If your sales reps had an expertly crafted, clear-cut sales process, how much would their sales performance improve? Using a company-wide sales process flowchart gets your whole sales team on the same page. Maintaining consistent sales processes across your team enables you to seamlessly manage sales company-wide and easily refine processes. If your sales reps are clear on the language and steps they need to follow to successfully sell more, your company sales will skyrocket.

As advertising agencies and local media sales professionals grow more comfortable with AI, the next step is using it strategically to optimize performance and gain deeper insights. This article explores intermediate applications of AI, including predictive analytics, personalized marketing at scale, smarter media buying, and AI-enhanced sales enablement. It also covers tools for creative optimization, conversational AI, and competitive intelligence, helping teams make data-driven decisions and improve ROI. With a focus on integration and experimentation, the article provides a roadmap for embedding AI into daily workflows and scaling its impact across campaigns and sales efforts.