As much media coverage and hype e-commerce receives, its 2013 revenue total of $262.3 billion was still only 5.8 percent of total US retail sales, which was $4.533 trillion. Although e-commerce sales will increase 87 percent from 2013 to 2018, it will account for just less than 9 percent of all US retail sales, forecasted to reach $5.552 trillion.

The best sales teams get into an aligned operating rhythm and execute using agreed-upon best practices. So many sales organizations operate with frontline sales managers “doing their own thing.” It reminds me of the times I spent watching my step-daughter’s Pee Wee/youth soccer games when she was growing up. She played in an all-girl league, and wherever the ball rolled, the ponytails followed.

Legacy media is gaining renewed relevance because marketers are starting to see the limits of a media marketplace driven too heavily by automation, cost efficiency and interchangeable performance metrics. For local radio, TV, cable, print, outdoor and digital companies, the opportunity is to sell not just inventory, but strategic partnerships built on trust, context, creativity and market-level influence. The winners will be the media organizations and agencies that can combine local audience relationships with integrated ideas that help advertisers stand out in an increasingly commoditized environment.

Picture the media landscape as an elevated plateau. TV and digital share the safe center, with radio (audio would be a better category name), direct mail and OOH (outdoor, theater, etc.) in close proximity. Near the edge of the plateau, magazines have dug in their heels trying to stop any further slide towards the cliff. Newspapers, however, are teetering on the brink, an ill wind or loose footing could send...

Will 2023 be a boom year or a bust for your cluster or company? Based on its work with 500 local media company clients, technology and digital advertising services company AdCellerant suggests these four things to keep your local media business ahead of a recession. Chief Revenue Officer Melissa Sheehan and VP of New Business Development Ben Bouslog presented these suggestions during the recent Borrell Miami conference.

You’ve got questions. We’ve got answers. Hi, I’m Kevin Eikenberry, answering the questions that new leaders ask us. Actually, it’s our goal to help all leaders be more successful, productive, and confident, and today to help you be more of those things. We’re going to talk about the one-on-ones you have with your team members. Are you ready? Let’s get started. I’ve been asked this question many times, and it’s a good question.

During the past 70 years, Cable TV has evolved from its original purpose – providing isolated rural areas and those with poor TV reception access to the closest broadcast channels – to expanded viewing options for urban and suburban audiences. The number of channels quickly increased to hundreds, and with more content than even a couch potato could watch. The cost of subscriptions has increased and new streaming services attract more viewers.

Out of the mouths of babes. It’s an expression used when someone young or inexperienced says something surprising for its wisdom. Wisdom like this, the idiom implies, is usually the stuff of those who’ve been around a long time, weathered the storms, climbed the hills and hierarchies. “Leader” is the word we often use to describe them. Age and seniority can be helpful, yet these have far less to do with actual wisdom and impact than two more potent and often overlooked factors: exposure and asking questions.

Salespeople have a sales process that guides their approach to creating and winning deals. Sales managers have a cadence to lead their sales force so they can reach their goals. Sales leaders have sales performance management to build, maintain, and improve the sales function. Sales performance management is a holistic view of sales.

Radio was the first broadcast medium. Despite the growing popularity of TV during the 1950s, radio was able to thrive. Thanks to the invention of the transistor and small portable radios, teenagers made the medium essential to their lifestyles. Today, digital technologies challenge radio and TV. Just as the TV audience has fragmented, music streaming services, podcasts and a variety of audio devices have done the same to radio.

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In a world that never stops evolving, how ready is your team to pivot, innovate, and lead?
At Marketing Insights, we understand that adaptability isn’t just an asset—it’s a necessity.

Success today demands more than just strategy; it requires flexibility, creativity, and the courage to embrace uncertainty. The best marketers and leaders thrive by turning challenges into opportunities, crafting fresh narratives, and continuously reinventing their approach to connect with changing audiences.

This collection of quotes celebrates the power of:
⚡Embracing change as a catalyst for growth.
⚡Harnessing innovation to solve problems in new ways.
⚡Cultivating flexible thinking to stay ahead in a shifting landscape.

Weekly Newsletter March 9, 2026

Business Background

• The combined market size for Pilates and Yoga studios in the US is estimated at a substantial $14.7 billion in 2024 [IBISWorld, Pilates Yoga Studios in the US industry analysis].
• According to Yoga Alliance, an estimated 38.4 million people in the US practice yoga regularly, which is roughly 10% of the population [Grand View Research, Yoga Market Size, Share, Growth Trends Report 2030].
• Demographics are evolving: While traditionally female-dominant, the gender gap is narrowing with more men attending classes, particularly those focused on strength and athletic aspects.
• Age is becoming less restrictive. Yoga studios offer classes designed for all ages, with programs specifically tailored to seniors and children.

One of the biggest mistakes that salespeople make is leading with their product. To understand why, you need to be aware of the four levels of value. We talk about four levels of value creation. Each level contains the ones lower levels, and transcends them to create even greater value. As you move up through the levels, you are a better salesperson and can better meet your clients’ needs. Once you reach level 4, you can differentiate yourself, gaining the ultimate competitive advantage.