Weather forecasting has been around since the 1700s, when the nation’s livelihood literally depended on the weather. Benjamin Franklin published his own weather reports, as did Robert B. Thomas, whose Farmer’s Almanac is still published to this day. As technology supported new media like radio, television, and the Internet, weather was always a staple of any news broadcast—though today’s

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Where is TV? Like so much of our 21st-century world, it is constantly in motion –evolving, metamorphosing, mutating.  As Tom Goodwin, EVP, head of innovation at Zenith, a part of Publicis Media, succinctly described it in a March 2017 opinion piece on Digiday: “Twitter is now broadcasting live sports. Apple has a radio station; YouTube has 2,000 channels with more than a million subscribers;

Direct mail is experiencing a remarkable resurgence in 2025, delivering an average ROI of $42 for every dollar spent while achieving response rates of 3.63%—significantly outperforming digital channels struggling with privacy regulations and ad fatigue. Eighty-two percent of marketing executives plan to increase direct mail investment this year, with modern campaigns leveraging AI-powered personalization and QR codes for attribution tracking that boost response rates by 63% when integrated with digital touchpoints. For local media sales representatives and agency professionals, this shift represents a significant opportunity to offer higher-value services, though success requires mastering new competencies in data strategy and attribution modeling. The convergence of digital advertising headwinds and direct mail's tangible advantages suggests this is a fundamental market realignment rather than a temporary trend, positioning early adopters to capture disproportionate value.

Retailers are moving beyond AI chatbots and beginning to deploy “agentic” AI that can take real actions, from marketing execution to customer-service workflows. As that shift accelerates, many are discovering that broad, general-purpose large language models often struggle with retail’s rule-heavy, SKU-level realities—where accuracy matters more than eloquence. Smaller, domain-specific language models trained on a retailer’s own verified data can deliver more reliable outputs for tasks like product content, attribute extraction, recommendations, and support automation. For local media sellers and agencies, the opportunity is to help advertisers turn first-party product and customer data into scalable, compliant creative and smoother campaign workflows—positioning themselves as operational partners, not just inventory vendors.

You’ve got questions, we’ve got answers. Hi, I’m Kevin Eikenberry, answering the questions that new and frontline leaders ask us. Actually, it’s our goal to help all leaders be more productive, successful, and confident. And this video series is just one way we do that. Today, I’m asking the question. How do I get people to follow me?

As is often the case, it is difficult to evaluate properly the big events and latest trends in our lives because we find ourselves in the middle of the history being written. Social media certainly qualifies. Its global reach and nearly universal appeal has reduced most geographic borders to mere imaginary lines on a map. It has provided billions of individuals with a forum to share their lives,

As consumers cut back on restaurant spending in 2026, operators are shifting from expansion to retention, raising prices while demanding more precise, outcome driven marketing. The Popmenu data shows restaurants increasing menu innovation, personalization, and communication frequency—creating strong demand for media that delivers relevance, cadence, and local context rather than broad reach. For local broadcast, print, outdoor, and digital sellers, the opportunity is to position media as a strategic partner that helps restaurants win fewer, higher stakes dining decisions through consistent, well timed messaging.

Selling is a craft. It’s a performance. It’s also a bit of a mystery. Why is it that two salespeople who work for the same manager have different results? Both salespeople sell the same thing, to similar clients, at the same price. If one salesperson complains about an underhanded competitor, another salesperson has little trouble dispatching that same competitor. Let’s agree to call this “the variability of individual results.”

Geotargeting has become a dominant strategy in advertising, with 87% of marketers now using it—creating a major opportunity for radio to compete with digital platforms. Thanks to new FCC rules, stations can now use FM boosters and technologies like ZoneCasting to deliver localized ads to specific neighborhoods. Advertiser interest in radio geotargeting has more than doubled since 2020, with 39% saying it makes them more likely to increase radio spending. Tools like Xperi’s DTS AutoStage now provide in-car listening data, helping stations show advertisers exactly where their audiences are tuning in. Together, these innovations position local radio to offer precision, relevance, and measurable ROI—making it a powerful tool for location-based marketing.

How a Sickly Kid from Toronto Built a Media Empire and What Local Sales Pros Can Learn Today
Ted Rogers, born into hardship after the early death of his father, overcame health issues and financial setbacks to build one of Canada’s largest media and telecommunications empires. Starting with a struggling FM radio station, he bet on emerging technologies and turned Rogers Communications into a powerhouse spanning radio, TV, wireless, and sports. His success was driven by relentless work ethic, visionary thinking, and a willingness to take bold risks when others hesitated. Rogers believed in long-term relationships, customer value, and giving back—donating millions to education, healthcare, and civic causes. His story teaches media sales and ad professionals that resilience, innovation, and purpose-driven leadership are the keys to lasting success.

Clipping is a performance-style distribution model that floods short-form feeds with native-looking videos posted through networks of creator-run “theme” pages, helping brands scale without the obvious friction of labeled ads. It’s gaining traction because paid social is getting pricier and less effective, while audiences reward content that feels organic, fast, and platform-native. The catch is that scale creates brand-safety and quality-control risks, pushing clipping toward more managed “infrastructure” partners and clearer guardrails. For local agencies and media sellers, the lesson is to sell content-to-distribution outcomes—bundling short-form creative, controlled distribution, and measurable reporting—while using local trust and context as the differentiator.

It’s become high fashion to declare the future of selling is “virtual.” While F2F, telephone, text, and other approaches will continue to exist, everything is moving to virtual. Usually, there’s a whole bunch of data to support why this is important. For example, sales people can make back to back sales calls through the whole day.

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There is a sweet spot, however difficult to find, between analysis paralysis and “plunge-in bias.” Here’s how CEOs can withstand uncertainty and make their way through complex challenges sustainably. Complexity is the unsung nemesis of 2023 for CEOs. No matter the industry, economic uncertainty, wild supply chains, and the throes of digital transformation are making businesses more complex than ever before.