Even after a modern history of 70+ years (and many more years in development), the TV set is still a magical device. Never has it been more of the doorway into an endless entertainment adventure than today. It is also a companion, a teacher, a breaker of barriers between people and nations and a special source of warmth and solace after a long day – like a member of the family.

Regular exercise is a game-changer for local salespeople, enhancing productivity, mental resilience, and overall well-being. Physical activity improves cognitive function, boosts energy levels, and reduces stress, leading to better performance in sales tasks. By incorporating fitness into your daily routine, sales professionals can manage time more effectively and build confidence. This story explores the profound impact of regular exercise on sales productivity, backed by research and expert insights.

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In today’s fast-paced world, effective time management is the key to success for both professionals and leaders alike. Time is a finite resource, and how we manage it can greatly impact our productivity and overall well-being. To help you regain control of your time and achieve more in your personal and professional life, we’ll explore five powerful time management tools in this blog post.

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Most media sellers show up to renewal meetings eager to talk schedules and impressions, while their clients are preoccupied with upstream issues like market share, competition, and sales performance. This article introduces the “Marketing Continuum” — Product, Brand, Sales, Message, Media — to explain why advertisers live upstream while radio and other media live at the far end. Because of this gap, many renewal conversations are misaligned, with sellers pushing media solutions while clients are still wrestling with deeper business questions. Sellers who deliberately “walk upstream” by asking thoughtful questions about the client’s current challenges shift the dialogue from “Do you need a Q1 schedule?” to “What are you trying to achieve right now?”. Over time, this upstream posture transforms them from vendors into trusted thought partners, earning earlier visibility into plans and larger, more strategic opportunities.

(By Loyd Ford) The power in sales starts with what you believe. It’s in what your local sellers believe, too. To flip around the old saying, “If you believe it, you will sell it.” Every single person on your team wants to win. The difference between those sellers at the top of their game and those in the middle or dragging up the rear comes in what each one thinks actually produces winning for them.

In most movie and TV scripts, the last direction at the bottom of the last page is typically “fade to black.” Whether legacy (or linear or traditional) TV ever reaches that last page is still to be determined, but it isn’t happening anytime soon. The set is fully illuminated, the cameras are rolling and the actors are in position for another take, another scene – and the American public, as well viewers globally,

If your team dreads meetings, it might not be the idea of meetings they hate—it might be the way they’re being run. Many leaders haven’t evolved past the outdated meeting practices of the 1990s. Endless talking, rigid agendas, and one-way communication no longer work. Today’s teams need meetings that are dynamic, inclusive, and productive. If you’re running meetings like it’s still 1995, it’s time to rethink how you bring your people together.

The public dispute between The Trade Desk and Publicis is more than an ad-tech story; it is a reminder that trust, transparency and alignment are what hold business relationships together. For local media sellers in radio, TV, cable, print, outdoor and digital, the lesson is that transactional selling makes accounts easier to lose, while clear explanation, honest expectations and stronger partnership make them harder to replace. As advertising grows more automated and more complex, the local sellers who win will be the ones who make trust part of the product they sell.

It’s time to take a deep breath and stop all the hand wringing about the demise of TV, as a content and advertising medium, and the ascendancy of digital, as TV’s replacement. It hasn’t happened and is unlikely to occur like the “sky-is-falling” advocates claim it will. A good place to start is THE MEDIACENTER’s August 2016 Online Newsletter.

As an executive leadership coach, I’ve had the privilege of working with leaders from various backgrounds and industries. One thing I’ve consistently observed is that exceptional leaders share a common practice – they regularly ask themselves thought-provoking questions. These questions serve as a compass, guiding them through the complexities of leadership.

One of the most significant themes in my practice is the leader whose team of direct reports are experiencing difficulties working together. Most of my clients are CEOs, and they face this challenge with their company’s senior leadership team, but it’s a dilemma that can occur at every level of an organization. And while the leader isn’t solely responsible for their team’s culture, they typically have the greatest ability to influence it–for better and for worse.

I hear this a lot from business leaders — and it’s always kind of sheepish: “Chris, how do we actually make a sales process?” And I get it. Sales processes don’t just happen. They don’t just appear out of thin air. Instead, growing companies realize that they don’t actually have a sales process in place, so they either let their sales reps do their own thing — or they cobble something together that pleases no one.

Benefit selling is a sales approach that emphasizes the results and value of a product or service. Rather than focusing on what an ad space is—such as a 30-second TV spot or a full-page magazine ad—it focuses on what it does for the client, like boosting brand recognition, increasing foot traffic, or generating leads.