You are a modern leader, one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team’s contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.

Digital Media and Technology, Industry Press Highlights

Leading isn’t easy, and leading sales is one of the more difficult roles in business. Unlike some other leadership roles, there seem to be more variables in sales. Some of them include the sales effectiveness of the sales force, the economic environment, the nature of competition, and the variability that comes from trying to help people change their business results. This list of qualities is necessary for success, although there are others.

Where is TV? Like so much of our 21st-century world, it is constantly in motion –evolving, metamorphosing, mutating.  As Tom Goodwin, EVP, head of innovation at Zenith, a part of Publicis Media, succinctly described it in a March 2017 opinion piece on Digiday: “Twitter is now broadcasting live sports. Apple has a radio station; YouTube has 2,000 channels with more than a million subscribers;

Oprah Winfrey's journey from poverty to becoming a media powerhouse is a testament to resilience, authenticity, and visionary leadership. Despite a traumatic childhood, she built a media empire through her company, Harpo Productions, and revolutionized television with The Oprah Winfrey Show. Her unique characteristics—such as empathy, service, and continuous growth—have been pivotal to her success. Oprah's story offers valuable lessons for media sellers and agency leaders, emphasizing the importance of owning your platform, leading with empathy, and being purpose-driven.

Market Size: The US pediatric healthcare market is estimated at $15.32 billion in 2024, projected to reach $18.64 billion by 2029, growing at a CAGR of 4% (Mordor Intelligence). Total child population in the US: Approximately 74 million, with larger distribution in Urban areas with higher population density (Source: US Census Bureau). Insurance coverage: Approximately 90% of children are insured (Source: Kaiser Family Foundation)

Weekly Newsletter March 9, 2026

Trust isn’t given—it’s earned, moment by moment.
At Marketing Insights, we know that authentic relationships are the foundation of lasting success.

Whether it’s with clients, colleagues, or communities, trust grows from integrity, empathy, and consistency. Building strong connections is more than business—it’s about nurturing a culture where people feel seen, valued, and understood. This collection of quotes shines a light on the power of genuine relationships to fuel loyalty, reputation, and growth.

This collection highlights:
✨ The role of honesty and empathy in building trust
✨ How consistent actions shape meaningful connections
✨ The impact of personal and organizational integrity on reputation

Digital ad spending is showing signs of recovery, with display retargeting and prospecting CPMs rebounding significantly in Q3, according to AdRoll. AI-driven traffic to retail sites has surged over 4,700% year-over-year, signaling a major shift in how consumers discover products. Marketers are being urged to invest earlier—September and October—to build brand recognition ahead of the holiday season. For local media sales teams and agencies, this presents an opportunity to pitch awareness-focused campaigns across connected TV, radio, and digital. The takeaway: early, visibility-driven advertising strategies could secure more revenue as advertiser confidence returns.

Fuel your week with these can’t-miss co-op deals!
• Suzuki — Helping Riders Get on the Road! — Hit the road in style with Suzuki’s incredible offers on motorcycles and ATVs.
• Generac Fall Sales Event! — Keep your home powered all season long with Generac’s unbeatable fall deals.
• Cunard Cruise Line — Explore With More! — Sail away with exclusive savings and added perks on your next Cunard adventure.
• Upgrade Your Comfort This Season With Heil! — Stay cozy and efficient with fantastic offers on Heil heating and cooling systems.
• GMC Certified Service Fresh Start Tire Event! — Roll into fall with confidence and savings on tires at GMC Certified Service.
• Mitsubishi Motors Military Rebate Program! — Enjoy special savings for military members on Mitsubishi vehicles.
• Upgrade Your Can-Am and Stay Ride Ready! — Gear up for adventure with amazing deals on Can-Am ATVs and side-by-sides.

As a sales manager, it’s important that you continually take new courses of action to help your team generate more sales. Here are six practical methods you should consider. 1. One-on-One Coaching By helping your sales representatives to become more skilled and confident in their approaches, regular coaching is crucial. Yes, as a sales manager you’re sure to have a busy schedule, so finding the time to coach your team to assist them in their skills and confidence levels may be difficult. But don’t lose sight of the end goal.

Business Background

• Market Growth: Luxury car market continues to expand driven by increasing income, affluent population, and desire for premium features (source: J.D. Power)
• Shifting Consumer Preferences: SUVs and crossovers outselling sedans their versatility, practicality, and perceived status (source: Automotive News)
• Technological Advancements: Electric vehicles (EVs) gaining traction such as Tesla, Mercedes-Benz, and Audi leading the charge (source: IHS Markit)
• Competition: Intense competition among established brands and emerging players like Tesla, Rivian, and Lucid Motors challenging traditional luxury brands
• Economic Factors: Macroeconomic conditions influence demand, and strong economy generally favors luxury car sales

Broadcasters can learn from the best practices of digital advertising, which has been agile, responsive and innovative in the face of disruption since the pandemic. Here are some practices to adopt. The COVID-19 pandemic disrupted many industries, including the television advertising market. Supply chains, consumer behavior and production schedules were affected by lockdowns, social distancing and health regulations.

As a sales leader, it’s your job to analyze the market and make decisions based on the data available. You must then pass your wisdom and experience to your sales team to develop their skills and motivate them toward success. Sales leaders must understand product fit, as well as the company vision, mission, and culture, to lead their teams to success.

A new report from Crowd React Media, part of the Harker Bos Group, highlights that AM/FM radio remains a vital part of the media mix for U.S. adults, with 76% still tuning in regularly. Local media sellers mdash;from newspapers to TV, out-of-home, and digital mdash;can draw key lessons from radio rsquo;s ongoing relevance: consistent local content, trusted personalities, and convenient access are what keep audiences engaged. Radio rsquo;s dominance during commutes and work hours proves that locally driven, real-time messaging still cuts through. For media reps looking to align with advertisers, the report is a powerful reminder that audience connection often hinges on community relevance and trusted, habitual platforms.