It may be a metaphorical stretch, but convenience stores are like the general store and travel waystation of the 19th century: they are essential to their communities, but as with so many retail sectors during the pandemic, the transformation already begun must accelerate so convenience stores remain vital. Some convenience stores have been critical during the pandemic, such as the Arivaca Mercantile in Arivaca, AZ, as the nearest gas station and grocery store are more than 35 miles distance.

Most media have recovered as well as could be expected since the start of the pandemic, despite significant losses of ad spending and shifts in people’s media use. TV was able to benefit from its ubiquitous position, as viewers, including young adults, planted themselves in front of their TVs for news and entertainment to fill their additional time at home. Eventually, digital media benefited significantly (and still is), as well as many retailers from

Mastering the pitch means telling your story with confidence and clarity.
At Marketing Insights, we know that powerful presentations turn ideas into action and curiosity into commitment.

Sales presentations are more than words—they’re an opportunity to connect, inspire, and clearly communicate the value you bring. The best pitches blend storytelling with insight, aligning your message perfectly with what your audience needs to hear.

This collection of quotes highlights:
✨ The art of storytelling to engage and persuade
✨ How clarity builds confidence and trust
✨ The power of presenting value in a way that resonates

The public dispute between The Trade Desk and Publicis is more than an ad-tech story; it is a reminder that trust, transparency and alignment are what hold business relationships together. For local media sellers in radio, TV, cable, print, outdoor and digital, the lesson is that transactional selling makes accounts easier to lose, while clear explanation, honest expectations and stronger partnership make them harder to replace. As advertising grows more automated and more complex, the local sellers who win will be the ones who make trust part of the product they sell.

Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year. Today’s uncertain economic climate only complicates matters. Many revenue leaders have gone in search of the right tools and strategies to help sellers thrive. And many have turned to sales enablement. At Mindtickle, we recently commissioned a survey of 500+ sales leaders, sales reps,

Nov 13, 2024 | Media, Retail, Advertising and the Economy, Industry Press Highlights Executive Summary: In 2024, Mattel and Hasbro, the industry giants in the toy market, lowered...

Out of the mouths of babes. It’s an expression used when someone young or inexperienced says something surprising for its wisdom. Wisdom like this, the idiom implies, is usually the stuff of those who’ve been around a long time, weathered the storms, climbed the hills and hierarchies. “Leader” is the word we often use to describe them. Age and seniority can be helpful, yet these have far less to do with actual wisdom and impact than two more potent and often overlooked factors: exposure and asking questions.

The Olympic motto, “Citius, Altius, Fortius – Communiter,” roughly translated to “Faster, Higher, Stronger – Together,” reads like a motivational quote for sales teams and their leaders. But that’s not the only inspiration that can be taken from the Olympics and the many ways that athletes prepare themselves for the rigor of the Games.

Most sales leaders talk too much about new business development. The truth is: they would be better off yapping less about selling new customers and yapping more about growing existing customers. New call-to-action5 Selling Techniques That Grow Revenue Without Selling New Customers

Sales teams aren’t losing deals because they lack effort—they’re losing time to inconsistent prep, scattered follow-up, and vague positioning. This article outlines 10 proven AI prompts that help local media reps and agency professionals move faster on the work that actually drives revenue: discovery, conquest strategy, objection handling, proposals, and next steps. Each prompt is designed to produce clearer thinking and cleaner execution—so you sound more strategic, not more “salesy.” The result is a repeatable system that helps teams win more meetings, protect renewals, and build bigger, longer-term contracts.

In our rush to stereotype and pigeonhole living, breathing humans for a variety of reasons, members of Generation X have been designated with the birth years of 1965–1980, or 41 to 56 years of age as of 2021. There may be fewer members of Generation X than other generations, but they are a very valuable consumer group because of their career status, above-average income and a focus on family life, among other characteristics.

To start, recognize that entire teams—and not just individuals—require clear feedback.’ Making the leap from individual contributor to manager can be fraught: for the new manager, their direct reports, and the organization as a whole. New managers tend to rise into their position based on past success. But few have the experience or training to effectively manage a high-performing team.

Every week, you communicate a variety of messages to your bosses, employees and customers. Many of your ideas are aimed at creating a better future — that’s what leaders do! But will your ideas work? Will they be understood and acted on? You’ve likely witnessed or lived through change initiatives that don’t achieve the desired results. Why is that? In some cases, the leader’s ideas weren’t fully vetted. In other situations, the poor results were due to ineffective communications.

Physical retail maintains strong pull despite e-commerce growth, offering local media and agencies key targeting opportunities.

Despite e-commerce growth, 76% of consumers consider in-store shopping a holiday ritual, with three-quarters saying it's essential to feeling festive and connected. Physical stores drive higher-value purchases, as 70% of shoppers feel more comfortable buying premium items in-store versus 30% online, while 72% trust in-store quality more than online options. The research challenges Black Friday's effectiveness, with 84% of consumers preferring deals spread throughout November and December rather than concentrated one-day events. For local media sales reps and agencies, the data suggests opportunities in sustained promotional campaigns, experiential retail messaging, and targeting Gen Z shoppers who show the strongest affinity for in-store discovery.

Discover the hidden ways modern technology is reshaping relationships and what we can learn to rebuild meaningful connections. This article is inspired by The Anxious Generation: How the Great Rewiring of Childhood is Causing an Epidemic of Mental Illness by Jonathan Haidt. While the book primarily focuses on children, it offers valuable lessons for adults as well.