Radio remains one of the most trusted and emotionally connected media platforms, reaching nearly 60% of adults 18+ each day for over two hours, according to The Media Audit. In a down economy, radio’s presence in consumers’ daily routines—especially while driving to shop—makes it a powerful, real-time influence on purchase decisions. Stations that highlight their local impact, personal connections, and advertiser success stories will be best positioned to retain and grow revenue even as budgets tighten.

Nov 12, 2024 | Digital Media and Technology, Industry Press Highlights Executive Summary: Pinterest has positioned itself as a top destination for holiday shopping this...

What restauranteurs and their employees had to endure during the pandemic and inflationary periods is a testament to the American entrepreneurial spirit and the resilience of local restaurant owners and franchisees. Most of the data indicates the restaurant industry has fully recovered but challenges remain, including high food and labor costs and many potential guests who don’t have the discretionary income to visit their favorite restaurant or experience new eateries.

As you read this, many of the people on your team may be plotting their escape. A recent Gallup poll found that 54 percent of workers are “psychologically unattached to their work and company” — and that makes them very hard to rally to your cause. Across the American economy, those disengaged employees translate into billions of dollars of losses.

Podcasting has rapidly grown into a mainstream media channel, with over 135 million monthly U.S. listeners and more than 5 million active shows worldwide. A June 2025 study by Sounds Profitable and Signal Hill Insights found that podcast ads outperform other media in driving consumer action, with 22% of listeners making immediate purchases and high rates of promo code use, brand searches, and social engagement. The personal, trust-based nature of podcast ads makes them especially effective across diverse product categories. Local media outlets—radio, TV, newspapers, and magazines—can extend their advertising offerings by integrating podcasting into their content and sales strategies. As consumer behavior shifts, podcasting offers a high-conversion, high-engagement opportunity that traditional media can no longer afford to overlook.

More sales organizations use a legacy approach than a modern sales methodology. Some of these sales managers may not be interested enough in studying the various ways to approach the sales conversation. As a sales leader, you need a modern sales methodology that teaches clients why they need to change and how they can make key decisions for their business. We are now in the third decade of the 21st century. We have electric cars, supercomputers that fit in our pockets, artificial intelligence, and business models like those used by Uber, DoorDash, Airbnb, and Netflix. Almost everything we once knew has been reimagined. We live in an AC/DC environment, one of accelerating, constant, disruptive change. Given this reality, it’s surprising how many of our peers are still selling with an approach that’s nearly 60 years old, from an era when people watched black-and-white television.

Leaders around the world understand the value of a strong culture. My team’s research for my forthcoming book, Culture Rules, confirms this. We talked to, or surveyed, more than 6,000 leaders and frontline associates from 10 countries about the topic of organizational culture and 72% indicated that culture is the most important driver of performance. We also asked leaders to rank their priorities — creating and maintaining culture ranked 12th. This article is not about why this gap exists; it is about how to close it.

Broadcasters can learn from the best practices of digital advertising, which has been agile, responsive and innovative in the face of disruption since the pandemic. Here are some practices to adopt. The COVID-19 pandemic disrupted many industries, including the television advertising market. Supply chains, consumer behavior and production schedules were affected by lockdowns, social distancing and health regulations.

We work for decades, yet for most of us, there are a handful of moments in time that define the course of our leadership career. Unfortunately, these moments — opportunities or crises — don’t come with a caption suggesting, “Hey, pay attention and embrace this mess because it’s going to turn out to be important to you.” For individuals who choose to lead, it pays to see the signposts. Here are three significant moments in the career of everyone who leads that merit your complete engagement.

National advertising campaigns offer valuable lessons for local media, ad agencies, and advertisers—especially in the areas of consistency, emotional storytelling, and omnichannel strategy. By studying how major brands build Top-of-Mind Awareness (TOMA), use data to target audiences, and measure results, local marketers can apply similar principles at a smaller scale. Emotional resonance, community influencers, and purpose-driven messaging are just as powerful locally as they are nationally. Tools like co-op advertising, AI-driven creative, and cross-platform media planning can help local businesses compete more effectively. Ultimately, the key takeaway is this: think like a national brand, but act with local insight and agility.

From the Streets of Detroit to the Guinness Book of World Records
Joe Girard, born to Sicilian immigrants in Detroit's impoverished east side, overcame an abusive childhood to become the world's greatest salesman, selling more retail cars than anyone in history for 12 consecutive years. Influenced by Dale Carnegie, Vince Lombardi, and Napoleon Hill, Girard built his success on relentless personalization, fanatical follow-up that generated 65% of sales from referrals, an unmatched work ethic, and deep empathy that focused on solving customer needs rather than pushing products. His methods—including the 250 Rule and systematic relationship building—translate perfectly to modern media sales, where success still depends on human connection over digital metrics. His legacy proves that in an age of automation, the fundamentals of genuine care, consistent follow-up, and serving others remain the true differentiators for extraordinary sales results.

Creativity and innovation are crucial for driving growth and staying competitive in today’s rapidly evolving world. Most people would say that’s true especially for companies that manufacture products. But it’s true for all organizations; for profit companies, nonprofit organizations and government entities.

With the reality of change fatigue, mental health issues, collaboration overload and the demands of leading in a hybrid environment, today’s leader needs strategies to renew energy and avoid burnout. Here are four simple steps with strategies to take immediately. Before age 61 adults need a minimum of 7 hours sleep each night. Not getting enough sleep has been compared to alcohol impairment, with 24 hours wakefulness to be compared to a blood alcohol level at 0.10%.

To start, recognize that entire teams—and not just individuals—require clear feedback.’ Making the leap from individual contributor to manager can be fraught: for the new manager, their direct reports, and the organization as a whole. New managers tend to rise into their position based on past success. But few have the experience or training to effectively manage a high-performing team.