One of the most significant themes in my practice is the leader whose team of direct reports are experiencing difficulties working together. Most of my clients are CEOs, and they face this challenge with their company’s senior leadership team, but it’s a dilemma that can occur at every level of an organization. And while the leader isn’t solely responsible for their team’s culture, they typically have the greatest ability to influence it–for better and for worse.

Want to connect more deeply, sell more effectively, and lead with greater impact?
At Marketing Insights, we believe communication starts not with what you say—but with how well you listen.

True communication goes beyond polished language or clever messaging. It begins with presence, curiosity, and the willingness to truly hear what isn’t being said. In marketing and sales, asking better questions and listening with intention creates space for understanding—and that’s where influence is born.

This collection of quotes highlights:
✨The art of asking with empathy, not assumption.
✨The power of active listening in building trust.
✨The importance of crafting clear, insight-driven messages that resonate.

Local TV news is certainly not perfect. Complaints include too much focus on traffic accidents, fires, crime, etc. that affect too few citizens; not enough in-depth reporting on local government and issues; and over-dressed, over-manicured and over-coiffed announcers/personalities. Despite these and other shortcomings, a number of recent studies found that local TV news is trusted and believed more than all other news sources.

An NYU psychologist offers critical guidance for dealing with a jerk at work. Most of us work with a jerk—toxic people who seem hellbent on making our lives, well, hell. But here’s the good news: You don’t have to be completely beholden to their poisonous ways. It turns out toxic coworkers often operate by the same tired playbook. And once you identify and understand what type of work jerk you’re dealing with, you’ll have more ammo to neutralize them.

Most media have recovered as well as could be expected since the start of the pandemic, despite significant losses of ad spending and shifts in people’s media use. TV was able to benefit from its ubiquitous position, as viewers, including young adults, planted themselves in front of their TVs for news and entertainment to fill their additional time at home. Eventually, digital media benefited significantly (and still is), as well as many retailers from

Where is TV? Like so much of our 21st-century world, it is constantly in motion –evolving, metamorphosing, mutating.  As Tom Goodwin, EVP, head of innovation at Zenith, a part of Publicis Media, succinctly described it in a March 2017 opinion piece on Digiday: “Twitter is now broadcasting live sports. Apple has a radio station; YouTube has 2,000 channels with more than a million subscribers;

There is a never-ending search for the “magic bullet” in sales: something sales organizations and salespeople can buy, practice, or even say to bypass all the hard work of earning their client’s business. The market continually dangles shiny objects in front of us, all 110% guaranteed to answer the challenges of acquiring clients and growing revenue. But history shows us that there is no magic bullet, and no substitute for hard work and good strategy.

Ready to ignite momentum and turn insight into impact?
At Marketing Insights, we know that results don’t wait—and neither should you.

Action orientation and a sense of urgency are the engines that drive marketing and sales success. It’s about moving decisively, with purpose, while staying clear-headed enough to make smart, strategic choices. Momentum is the currency of growth—when you act boldly and intentionally, results follow.

This collection of quotes reminds us:
⚡ Progress happens when intention meets action.
⚡ Urgency fuels focus—but clarity guides it.
⚡ Momentum is won one purposeful step at a time.

In most movie and TV scripts, the last direction at the bottom of the last page is typically “fade to black.” Whether legacy (or linear or traditional) TV ever reaches that last page is still to be determined, but it isn’t happening anytime soon. The set is fully illuminated, the cameras are rolling and the actors are in position for another take, another scene – and the American public, as well viewers globally,

For much of the 20th century and into the 21st century, we were told the world, our lives would be transformed on an epic scale. Of course, it has, but many don’t recognize or realize it because most of us are focused on earning a living, caring and nurturing a family, contributing to our communities and finding some time for leisure activities during our busy lives. Because the greatest human attribute is our adaptability, we almost unconsciously accept and even welcome new technologies

You are a modern leader, one smart enough to engage your team, improving their plan by allowing others to contribute to their decisions. Some of your team’s contributions are valuable, with many ideas stemming from their different views and experiences. Because you invite them to own and participate in certain decisions, your team is more committed to the plan.

Businesses and media in all their forms are preparing for what comes next. Some will stumble into that future, others will accelerate and others will remain steadfast – always familiar, comforting and welcoming. TV is the best example of the latter. TV is not immune to the popularity of streaming video services and content accessible from many devices, but it remains too healthy to succumb. TV is still the most trusted or one of the most trusted advertising media.

Consumers are tightening their wallets this holiday season, with overall spending projected to decline 5% from 2024—the first drop since 2020. Gen Z is pulling back the most, slashing budgets by 23% after last year’s surge, signaling how quickly sentiment can shift. A compressed holiday calendar means nearly 80% of budgets will be spent by Cyber Monday, putting urgency on front-loaded campaigns. Value is the dominant theme, with shoppers gravitating toward discounts, gift cards, and practical purchases, while tariffs and economic uncertainty further dampen confidence. For local media reps and agencies, the opportunity lies in helping clients pivot messaging toward affordability, convenience, and community trust to capture cautious but still motivated holiday shoppers.

The public dispute between The Trade Desk and Publicis is more than an ad-tech story; it is a reminder that trust, transparency and alignment are what hold business relationships together. For local media sellers in radio, TV, cable, print, outdoor and digital, the lesson is that transactional selling makes accounts easier to lose, while clear explanation, honest expectations and stronger partnership make them harder to replace. As advertising grows more automated and more complex, the local sellers who win will be the ones who make trust part of the product they sell.

Traditional media—radio, TV, newspapers, magazines, cable, and outdoor—continues to play a vital role in building brand awareness and trust, even as digital platforms dominate the advertising landscape. Despite the rise of programmatic and targeted digital ads, traditional channels offer unmatched transparency, broad reach, and credibility. Growing concerns over digital ad fraud, which costs advertisers billions annually through tactics like click fraud and domain spoofing, are prompting marketers to rebalance their media strategies. Leading brands are integrating traditional and digital media to create full-funnel campaigns that combine mass exposure with precision targeting. As younger audiences rediscover analog experiences, traditional media is proving its resilience and relevance in a hybrid advertising future.